Nothing Phone (2) is Coming to the U.S. Sometime This Year - Gizmodo

Nothing, the institution down the light-up Nothing Phone (1), is inactive thing successful the U.S., and its CEO wants that to change. Speaking to Inverse, Nothing CEO Carl Pei expressed a renewed absorption connected competing successful the U.S. marketplace with its upcoming second-generation Phone (2).

“We decided to marque the U.S. our No. 1 precedence successful presumption of markets,” Pei said, citing the crushed that past year’s Phone (1) didn’t marque a splash stateside is that “hands were tied.” Instead, the institution focused connected gathering a squad and establishing the merchandise lineup. Pei insists that present the institution is connected “more coagulated footing,” truthful it tin determination connected to its adjacent signifier of business.

Pei confirmed the beingness of the Nothing Phone (2) during the interview, and that it would motorboat aboriginal this year. But that’s astir each that’s presently circulating. Pei does notation successful the interrogation that the Phone (2) volition beryllium “more premium” than the first-generation Phone (1). But Pei won’t telephone it a flagship, arsenic that would suggest it has the specifications to presumption it against manufacture heavyweights similar Samsung and Apple. However, the Phone (2) volition supposedly beryllium premium compared to a mid-range telephone meant for processing markets.

Pei lauded Nothing’s maturation successful overseas markets, claiming that it managed “almost 10x” the gross successful 2022 that it did successful 2021—which makes sense, considering Nothing lone had a brace of economical earbuds connected the marketplace successful 2021. It wasn’t until summertime of past twelvemonth that it debuted its Android device.

Nothing has surely tried thing successful the Android satellite with its transparent Phone (1). After launching globally, the mid-range telephone yet became disposable successful the U.S. six months aft release... kinda. The institution adjacent chopped the terms to $300 for those consenting to wield the device. But there’s a important caveat: buying the Phone (1) successful the States efficaciously enters you into a beta. Anyone earnestly buying the smartphone is lone doing truthful due to the fact that they already cognize of the marque oregon are a instrumentality of the bequest of its CEO. Carl Pei is simply a erstwhile co-founder of OnePlus, different Android subordinate that’s recovered comparative occurrence nether the wings of overseas instrumentality maker, Oppo.

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It’ll beryllium a portion earlier we larn much astir what’s adjacent connected the skyline for Nothing. It’ll beryllium absorbing to spot if the institution continues with its Glyph interface and if it opens it up to tinkerers. By the clip the Phone (2) arrives, we whitethorn besides beryllium capable to archer whether there’s a spot for a telephone arsenic niche arsenic Nothing erstwhile everyone other has slowed down spending.