Olaplex products cause hair loss, lawsuit claims

Popular haircare company, Olaplex, is being sued by 28 women who assertion its products caused hairsbreadth loss, blisters and different conditions.

The Olaplex scope includes shampoos, conditioners and treatments that assertion to safely "repair breached bonds and rejuvenate hair".

But the suit says Olaplex uses harmful chemicals that near the women's hairsbreadth and scalps successful a worse condition.

Olaplex has released trial results that it says amusement the products are safe.

"We are prepared to vigorously support our company, our brand, and our products against these baseless accusations," it said successful a connection connected Instagram.

Olaplex has not recalled immoderate of its products successful the aftermath of the lawsuit.

Launched successful California successful 2014, Olaplex claims that its products, utilizing patented chemistry, are scientifically proven to reconstruct damaged hair.

It is peculiarly marketed towards radical who bleach their hair, and portion it is wide disposable to the public, respective products are lone sold to trained hairsbreadth professionals. In galore salons astir the satellite it is offered - astatine an further terms - arsenic a attraction for those getting their hairsbreadth coloured.

The institution has enjoyed monolithic occurrence and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore.

The lawsuit, filed past week successful a Californian territory court, claims the plaintiffs' hairsbreadth was near "dry, brittle, frizzy and dull".

One pistillate said her hairsbreadth became divided and broken, making it look arsenic if it had been chopped utilizing a "weedwhacker".

Several photos of plaintiffs showing bald spots that they assertion were caused by Olaplex person been released by the Law Centre of Amy E. Davis, 1 of the ineligible firms progressive successful the suit.

The plaintiffs are collectively seeking $75,000 (£62,200) successful damages.

The suit besides claims that Olaplex products incorporate lilial and panthenol, chemic compounds that tin pb to hairsbreadth nonaccomplishment and conditions including "inflamed, blistered, flaking oregon scaling skin".

Lilial was erstwhile utilized arsenic a perfume successful cosmetics, until the European Union banned it from March 2022 owed to its interaction connected fertility.

Olaplex says it removed the constituent from its products globally, "out of an abundance of caution", nevertheless the suit claims it is inactive selling the older products that incorporate lilial, besides known arsenic butylphenyl methylpropional.

The plaintiffs said they cautiously considered immoderate different factors that whitethorn person caused the women's hairsbreadth nonaccomplishment and scalp conditions, but recovered that "the products unsocial are to blame".

Olaplex has powerfully denied the allegations, insisting its scope does "not origin hairsbreadth nonaccomplishment oregon hairsbreadth breakage".

"Independent third-party laboratory trial results amusement that Olaplex products are harmless and effective," the institution wrote connected its website, with links to respective studies from manufacture modular tests.

The company's CEO JuE Wong said connected Twitter that hairsbreadth nonaccomplishment was a achy and affectional taxable "however for our products this is not true".