Omdia: 12.5m consumer VR headsets will be sold in 2022, with $1.6bn being spent on VR content - MarTech Series

Consumer virtual world (VR) volition beryllium worthy $6.9bn in 2022, expanding to $20bn in 2027, according to Omdia’s Consumer VR Headset and Content Revenue Forecast 2022-2027. In the look of macroeconomic challenges, the marketplace continues to expand, with 12.5 cardinal headsets expected to beryllium sold successful 2022, and $1.6bn spent connected VR content.

With 20 cardinal cumulative Meta Quest headset income projected by the extremity of 2022, Quest is the biggest VR ecosystem successful the satellite and the starring VR contented platform. Meta is dominating the VR market, with 76% of headset income successful 2022. Despite its champion efforts however, wide adoption of VR remains agelong mode off, with conscionable 72 cardinal headsets predicted successful usage by consumers successful 2027 – successful opposition to implicit 6 cardinal smartphones, astir 3 cardinal PC households, and 250 cardinal progressive gaming consoles.

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“Having surmounted halfway hardware issues, VR is faced with the overmuch bigger situation of content. Engagement with existing headsets is patchy owed to the constricted travel of genuinely compelling VR experiences, hindering Meta’s extremity of gathering a self-sustaining VR ecosystem,” commented George Jijiashvili, Principal Analyst successful Omdia’s Games team.

Games are the main crushed radical bargain VR headsets, generating astir 90% of VR contented gross today. Social VR apps specified as Rec Room, VR Chat, and Meta’s Horizon Worlds usage games arsenic their gully – it is wide games volition beryllium integral to the metaverse.

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The motorboat of Sony PlayStation’s VR2 (PSVR2) successful 2023 volition boost the market. Omdia expects 3.6 cardinal PSVR2 headsets income successful 2 years – an connect complaint of astir 7% among PS5 owners. Although this won’t grow the VR assemblage significantly, Sony’s committedness should instill assurance successful crippled companies to put successful the format.

Although Apple is powerfully rumored to beryllium preparing a headset, details stay elusive – Omdia has truthful not included it successful this forecast. Depending connected however Apple chooses to determination into the Extended Reality (XR) space, it volition play a large relation defining the trajectory of the market.