Oppo Vice President Says Smartphone Business to Improve Slightly Next Year - Yicai Global

(Yicai Global) Nov. 25 -- There should beryllium an uptick successful Guangdong Oppo Mobile Telecommunications Corp.’s show adjacent twelvemonth arsenic determination is inactive unchangeable request for mobile phones contempt the slowdown successful income this year, Sina Tech reported, citing the vice president of the Chinese smartphone manufacturer.

The sluggish cellphone marketplace this twelvemonth posed immense challenges to mobile telephone makers, and Oppo is nary exception, Liu Bo, who is besides caput of the company’s China business, said yesterday. But determination volition ever beryllium request for smartphones, helium added.

“Market request is mostly unchangeable and determination is nary request to beryllium excessively pessimistic oregon adjacent excessively optimistic should the concern improve,” Liu said. The mean terms of smartphones has been connected the emergence since 2020 and users are utilizing their handsets more.

If radical successful China regenerate their mobile phones erstwhile each 3 years, past successful theory, adjacent with the beingness of the second-hand market, determination is inactive request for betwixt 250 cardinal and 270 cardinal caller handsets a year, Liu said.

Next year, show volition amended somewhat but not successful presumption of income quantity, helium said. Oppo is nary longer lone focused connected turnover, but besides takes the mean transaction worth and gross merchandise worth into account.

Sales maturation this twelvemonth volition beryllium nether 10 percent from past year, Liu said. The Chinese marketplace is stable, and the Southeastern, Indian and Latin American markets are performing well.

Oppo unveiled 3 Reno9 phones astatine the lawsuit yesterday. Its Reno bid present has 70 cardinal users globally, and the repurchase rate, oregon the proportionality of radical choosing to bargain the aforesaid marque again, is implicit 56 percent, Liu said.

“We bash not person a precocious inventory this twelvemonth and are not nether large unit to offload stock,” Liu said, adding that Shenzhen-based Oppo had surplus inventory past twelvemonth and the twelvemonth earlier past but stayed calm and rational.

China’s smartphone income dived 11.9 percent successful the 3rd 4th from a twelvemonth earlier to 71.1 cardinal units, according to US marketplace probe steadfast International Data Corp. Oppo accounted for 11.6 percent of marketplace share, aft Vivo Communication Technology and Honor, astatine 11.6 cardinal units.

Editor: Kim Taylor