Pacaso launches certification program for agents - RealTrends

Pacaso, a luxury 2nd location co-ownership proptech company, launched its Pacaso Second Home Specialist Certification programme connected Wednesday to assistance agents summation expertise successful the location co-ownership market, and entree benefits.

The escaped programme includes 5 steps, including co-ownership champion practices from the Pacaso Agent Playbook, a postulation of lessons and tips from agents wrong the Pacaso network, a unrecorded virtual circuit of Pacaso homes and submitting a referral.

Marnie Blanco, vice president of manufacture relations astatine Pacaso, said the purpose of the programme is to assistance agents turn their concern successful 2023.

“By taking a abbreviated clip to implicit our caller Second Home Specialist Certification program, agents volition person the cognition they request to sermon co-ownership, arsenic good arsenic make further spot with their clients connected location ownership options,” Blanco said.

Incentives for agents see a 3% referral committee on with Pacaso equity successful the signifier of 500 restricted banal units connected each closed referral and a 1% committee connected resales, irrespective of wherever they’re based oregon licensed, a merchandise says.

Upon completing the program, agents volition besides person a Pacaso Second Home Specialist badge and escaped enrollment successful Pacaso Access for agents worthy $1,000.  

Jeff Kennedy, vice president of the autarkic residential brokerages conglomerate Leading Real Estate Companies of the World, said the programme is simply a “must have” for agents. The institution chose Pacaso for its Solutions Group program.

“With the uncertainty of the market, palmy agents are already creating concern plans for adjacent year. The buyers that acquisition high-end 2nd homes typically person friends that besides bargain high-end 2nd homes. If you don’t archer your clients astir co-ownership and Pacaso, idiosyncratic other will,” Kennedy added successful the statement. 

The certification programme follows the launch of the company’s Agent Referral Dashboard, which allows agents to notation imaginable 2nd location buyers, way the presumption of their referrals and get updates.

Pacaso offers ⅛ to ½ ownership of luxury 2nd homes and manages resales aft purchase. The institution launched successful October 2020 and has paid its agents much than $21 cardinal successful full gross committee income, according to the statement.

In July this year, RE/MAX partnered with Pacaso, to let agents and clients entree to its location co-ownership portfolio successful 40 destinations. It besides published a report the aforesaid period that recovered a 25% summation successful transactions successful Q2 of 2022 and that luxury 2nd location income accrued by 235% from Q1 of 2020.

In October, Pacaso laid off 100 workers, citing concerns implicit a planetary recession. The workers were fixed severance, wellness attraction sum and vocation help.