New manufacture study addresses factors driving maturation successful ad-based online video
, /PRNewswire/ -- Parks Associates research finds astir 1 successful 4 users (23%) of ad-supported OTT services said they often click connected ads that they ticker and the aforesaid percent (23%) often bargain things they spot advertised. The probe report Ad-Based OTT: Growth successful FAST and AVOD Services explores factors driving the maturation of ad-based online video, profiles and compares marketplace leaders, and assesses user preferences successful watching ad-based content.
Parks Associates volition item its probe successful video services and user viewing habits astatine its upcoming Future of Video, December 12-14 astatine the Marina Del Ray Hotel successful Marina Del Ray, Ca. The lawsuit features keynotes from these industry leaders:
- Domenic DiMeglio, Chief Marketing Officer, Paramount Streaming
- Nandhu Nandhakumar, Senior Vice President, Office of the CTO, LG Electronics
- Katherine Pond, Group Vice President, Platform Content and Partnerships, VIZIO
- Daniel Rausch, Vice President, Entertainment Devices & Services, Amazon
"Now, 37 cardinal US net households usage astatine slightest 1 advertising-based OTT streaming service," said Alan Bullock, Sr. Contributing Analyst, Parks Associates. "Hybrid models, particularly erstwhile AVOD oregon FAST are included, alteration speedy lawsuit acquisition and a 'try earlier you buy' acquisition with the contented offering. Advertisers tin scope galore people, and consumers tin get a batch of escaped content."
Ad-based services are benefiting from the existent uncertain economical climate. Inflation and fears of recession are causing consumers to measure discretionary spending, and switching from bequest pay-TV oregon subscription-based streaming services is simply a means of cutting costs.
"As consumers proceed to determination distant from accepted pay-TV services, they volition archetypal question retired ways to ticker the contented they privation successful ways they are accustomed to—a relaxed, lean-back experience," Bullock said. "Even so, ad-supported streaming services should strive to beryllium much than simply accepted TV connected the internet. This is simply a clip for thoughtful data-justified innovation, gathering a amended acquisition than the surviving country TV of the past could ever offer."
For much accusation connected Ad-Based OTT: Growth successful FAST and AVOD Services, interaction [email protected].
Parks Associates' sixth yearly Future of Video league , sponsored by Adeia, FPT Software, Quickplay, SymphonyAI Media, Comcast Technology Solutions, Metrological, and Friend MTS, brings unneurotic manufacture leaders for visionary presentations, interactive sheet discussions, and expert insights connected December 12-14 successful California. Register now oregon find much accusation astatine www.futureofvideo.us.
To petition information oregon to talk with an analyst, interaction Rosey Sera astatine [email protected] oregon 972-490-1113.
About Parks Associates
Parks Associates, a woman-owned and woman-led internationally recognized marketplace probe and consulting company, specializes successful emerging exertion solutions serving the user and tiny to mean concern (SMB) markets. Celebrating its 35th twelvemonth successful 2021, Parks Associates is simply a spouse to companies navigating the changing user exertion landscapes done data-driven marketplace insights, extended user and manufacture intelligence, customized selling services, and enforcement networking experiences and conferences.
The company's expertise includes location automation, power systems and security, integer media and platforms, amusement and gaming, location networks, net and video services, connected wellness and autarkic surviving solutions, mobile applications and services, enactment services, user electronics, and vigor absorption solutions.
Each year, Parks Associates hosts manufacture webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com
Contact:
Rosimely Sera
Parks Associates
972.996.0233
[email protected]
SOURCE Parks Associates
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