Parks Associates: 83% of US Internet Households Subscribe to at Least one OTT Service, While 45% Subscribe to Traditional Linear Pay TV - Yahoo Finance

2 years ago 27

New whitepaper developed successful concern with FPT Software addresses however streaming businesses tin usage artificial quality (AI) and instrumentality learning (ML) to thrust engagement and monetization

, /PRNewswire/ -- Parks Associates' caller user probe finds that 83% of US net households present subscribe to astatine slightest 1 OTT service, portion 45% inactive subscribe to the accepted linear pay-TV work model. The firm's caller whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, developed successful concern with FPT Software, addresses the accrued usage of video services, contented preferences, find challenges, and the relation of bundles.

"The astir palmy video services going guardant volition beryllium dominated by innovative technologies, including AI and ML, that thrust sustained precocious levels of engagement with consumers done precocious contented moderation and curation," said Sarah Lee, Research Analyst, Parks Associates.

AI and ML tin make a idiosyncratic acquisition by leveraging information to recognize patterns and relationships astatine a precise granular level, beyond recommendations that "standard" big-data-based systems.

"There is simply a immense scope of AI and ML usage cases successful media and amusement – companies are lone starting to scratch the surface. These tin scope from generating richer metadata that tin beryllium utilized to thrust experiences to reducing clip required for contented mentation to driving deeper advertizing engagement," said Ira Dworkin, Managing Director of Communications, Media and Entertainment, FPT Software. "Leveraging and extending the information that already exists for galore M&E companies to physique bespoke AI/ML models tin assistance to thrust caller insights, yet reducing churn and improving subscriber loyalty."

Parks Associates probe finds that 30% of US net households are "service hoppers" oregon streaming video subscribers who often power services and re-subscribe aggregate times. Businesses that harness AI tin make much effectual and businesslike strategies to support these viewers from "hopping."

"By knowing the spectator connected a deeper, idiosyncratic level, businesses tin present a much positive, individualized acquisition that drives acquisition, satisfaction, and retention," Lee said. "AI and ML models tin supply this knowing and place factors that effect successful higher lawsuit acquisition and semipermanent subscriptions."

To petition information oregon an interview, delight interaction Rosey Sera astatine rosey@parksassociates.com, 972.996.0233.

About Parks Associates

Parks Associates, a woman-owned and woman-led internationally recognized marketplace probe and consulting company, specializes successful emerging exertion solutions serving the user and tiny to mean concern (SMB) markets. Celebrating its 35^th twelvemonth successful 2021, Parks Associates is simply a spouse to companies navigating the changing user exertion landscapes done data-driven marketplace insights, extended user and manufacture intelligence, customized selling services, and enforcement networking experiences and conferences.

The company's expertise includes location automation, power systems and security, integer media and platforms, amusement and gaming, location networks, net and video services, connected wellness and autarkic surviving solutions, mobile applications and services, enactment services, user electronics, and vigor absorption solutions. http://www.parksassociates.com

About FPT Software

FPT is simply a planetary exertion and IT services supplier headquartered successful Vietnam, with astir US$1.6 billion successful revenue, 37,000 employees, and improvement centers worldwide. Leading Media & Entertainment companies spot FPT Software to accelerate their roadmaps. With implicit 20 years of manufacture experience, FPT Software comes equipped with acquisition delivering solutions encompassing media proviso concatenation , metadata, OTT and connected TV apps, extremity to extremity contented delivery, and more. We besides supply services focused connected unreality technologies, information and analytics, AI and instrumentality learning, and investigating and trial automation. We are focused connected delivering outstanding lawsuit experiences with a boutique steadfast feel.

Contact:
Rosimely Sera
Parks Associates
972.996.0233
349060@email4pr.com