Parks Associates Research Shows Nearly 40% Of US Internet Households Report Owning A Security Solution - TWICE - Twice

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Residential Security Tracker highlights existent scenery of residential information market, including caller trends and merchandise announcements

TWICE Staff ⋅ Published: November 28, 2022

Parks Associates has updated its Residential Security Tracker, assessing the residential information marketplace arsenic good arsenic offering insights connected enlargement into the MDU market. Consumer probe reveals that astir 40% of US net households owned immoderate benignant of information solution successful Q2 2022. 7% of US net households ain a web camera oregon video doorbell but nary information system.

“Together, these astute location products adhd to the marketplace for information solutions, arsenic millions of households find a camera solution is ‘safe enough’ for their needs,” said Jennifer Kent, Vice President, Research, Parks Associates. “The existent marketplace for residential information solutions is simply a premix of devices, systems, installation methods, and attached services that connection consumers much prime than ever before.”

In the firm’s July 2022 survey, Parks Associates expanded its explanation of location information services to amended seizure fee-based self-monitoring and video retention services. Thirty-one percent of net households reported owning a information system, and 18% of US net households reported subscribing to a nonrecreational monitoring service.

“Parks Associates probe captures substantially much fee-based self-monitored households than anterior survey findings and is successful enactment with our existent presumption of the market,” Kent said. “Installation trends proceed to clasp wherever self-installed systems and pro-installed systems relationship for a akin information of the market.”

Security solutions person enjoyed precocious demand, adjacent nether the economical uncertainty of the pandemic, but it’s unclear if maturation volition proceed with higher pricing and tighter user wallets. After a spike successful DIY installation during COVID-19 shutdowns, nonrecreational installation rebounded to its existent rate. However, terms hikes for information monitoring whitethorn interaction adoption rates passim the remainder of 2022 oregon displacement marketplace stock to little costly competitors.

To docket an interrogation with an expert oregon petition circumstantial probe data, delight interaction Rosey Sera at [email protected], 972.996.0233.

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