Perfect Corp. Partners with Avon to Bring Personalised Product Recommendations and AR Virtual Try-On to Over 400 Makeup Products - Business Wire

LONDON--(BUSINESS WIRE)--Perfect Corp. (NYSE: PERF), the starring artificial quality (AI) and augmented world (AR) quality and manner tech solutions provider, contiguous announces that it has extended the concern with the starring quality marque Avon, to motorboat a virtual try-on (VTO) online buying acquisition successful 9 archetypal markets, including the UK. The immersive buying acquisition is powered by Perfect Corp.’s award-winning technology, allowing customers to experimentation with assorted quality products virtually to find their cleanable merchandise match.

Virtual Try-On Experience Supports Avon's 'Open Up & Grow' Strategy with Enhanced Shopping

Initially launching successful the UK, South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic, and Turkey, the virtual try-on acquisition provides Avon shoppers with an interactive and personalised buying experience. Through Perfect Corp.’s AI and AR virtual try-on technology, Avon’s customers are capable to instantly effort connected products via their mobile camera oregon webcam connected desktop, seeing products travel to beingness with hyper-realistic results. Avon reps are besides capable to connection their customers an enhanced high-touch buying experience. In the UK, the VTO acquisition volition beryllium disposable for implicit 400 products, crossed Avon’s postulation of lip, eye, and look makeup.

“This benignant of quality exertion isn’t wide disposable successful the wide quality market. Until now, it has lone been prestige brands offering this benignant of marque experience.” Says Alex Long, Head of Omnichannel Global Marketing astatine Avon, “We’re truly excited astir the imaginable of this exertion to assistance Avon by enhancing the buying experience. Whether buying online oregon done a quality advisor, customers tin get a genuinely personalised acquisition and beryllium assured successful their purchase.”

Cutting-Edge Sustainable AR Beauty Tech Enhances the Avon Consumer Journey

Perfect Corp.’s true-to-life AR try-on utilizes patented AgileFace® exertion to automatically place users’ unsocial facial features, specified arsenic oculus and eyebrow shapes, to present the astir realistic virtual try-on experience.

Integrating Perfect Corp.’s precise VTO solution volition let Avon to connection its shoppers and Reps a hyper-realistic virtual quality experience. VTO experiences are proven to summation lawsuit purchasing assurance arsenic good arsenic integer engagement by allowing shoppers to effort connected products instantly and seamlessly done a integer platform. As nary carnal merchandise is used, virtual try-on besides provides a sustainable and hygienic quality investigating experience, which is apical of caput for galore consumers with accrued concerns astir merchandise discarded and sustainability.

Avon Leverages Digital Innovation to Drive Customer Engagement and Purchasing Confidence

“As consumers crook to brands for tailored merchandise proposal and recommendations, AI and AR technologies person go much important than ever before,” said Perfect Corp. laminitis and CEO, Alice Chang. “We are thrilled to beryllium moving with Avon International to bring the powerfulness of these technologies to its customers successful a genuinely personalised and immersive way. We are looking guardant to seeing however this exertion volition let the concern to turn and thrive adjacent further”.

“At Avon we person millions of customers astir the satellite and are perpetually re-evaluating the ways we tin champion service them and thrust assurance successful their merchandise choices,” adds Alex Long astatine Avon. “We are arrogant of being an aboriginal adopter of quality exertion and recognize the important relation it has for the modern quality shopper. We are delighted to beryllium partnering with Perfect Corp. to connection our Reps and customers this exertion which volition beryllium a invaluable plus to the concern and assistance america thrust further maturation and lawsuit satisfaction.”

About Perfect Corp.
Perfect Corp. (NYSE: PERF) is the starring SaaS AI and AR quality and manner tech solutions provider, dedicated to transforming buying experiences done empowering brands to clasp the digital-first world. By partnering with the largest names successful the industry, Perfect Corp.’s suite of endeavor solutions present synergistic, technology-driven experiences that facilitate sustainable, ultra-personalised, and engaging buying journeys, arsenic good arsenic equipping brands with adjacent procreation of user goods. Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to supply a user level to virtually try-on caller products, execute tegument diagnoses, edit photos, and stock experiences with the YouCam Community. To larn more, delight sojourn PerfectCorp.com

About Avon
Avon has been doing quality otherwise for implicit 135 years. Avon is simply a institution that connects people, utilizing the powerfulness of quality to alteration lives for the better. Millions of autarkic income Representatives crossed the satellite merchantability iconic Avon brands done their societal networks, gathering their ain quality businesses connected a full- oregon part-time basis. Avon stands for sex equality, and we judge successful listening to women's needs, speaking retired astir issues that substance and creating affirmative change. Through Avon and the Avon Foundation we've donated implicit $1.1 billion, with a absorption connected tackling sex unit and bosom cancer. Avon is portion of the Natura &Co Group. Learn much astatine www.avonworldwide.com.

Avon does not trial products oregon ingredients connected animals anyplace successful the satellite and has been moving connected the acceptance of alternate investigating methods without animals for 3 decades, to larn much sojourn https://www.avonworldwide.com/about-us/our-values/policies-positions/animal-welfare