Perfect Corp Pivots From AI-Powered Makeup to Photo Enhancement App - PYMNTS.com

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By  |  February 1, 2023

Artificial quality (AI) is present being deployed to hole photos that are pixelated, blurry oregon retired of focus.

Perfect Corp. — a New York Stock Exchange-listed Software-as-a-Service (SaaS) AI and augmented world (AR) quality and manner tech institution — said successful a Wednesday (Feb. 1) press release that its caller YouCam Enhance fixes these flaws successful seconds.

“This one-of-a-kind AI-powered innovation invites amateur and seasoned photographers to research a scope of upgrade options with conscionable a pat of their smartphone, creating a genuinely accessible and utile toolkit for all,” Perfect Corp. laminitis and CEO Alice Chang said successful the release.

YouCam Enhance is disposable astatine nary complaint arsenic some an iOS mobile app and an online web tool and joins Perfect Corp.’s YouCam suite of apps that person been downloaded 1 cardinal times, according to the property release.

The motorboat of this app comes astir a period aft the announcement that Perfect Corp. has partnered with Indian direct-to-consumer (D2C) quality and idiosyncratic attraction steadfast The Good Glamm Group to connection a “hyper-realistic virtual constitution try-on tool” for users and retailers.

Artificial quality (AI) is being deployed crossed verticals to bring caller capabilities to merchants and brands. For example, it is helping retailers determine what to bargain and erstwhile to bargain it successful bid to optimize their orders, by grocers to deploy smart buying carts and by merchants to summation insights astir their carnal shelf requirements.

Chang predicted successful a January property merchandise that the relation of AI- and AR- driven fashion tech successful the retail satellite volition proceed to grow.

“Particularly successful the jewelry and manner accessory spaces, brands and retailers volition statesman to follow AR virtual try-on technologies for rings, bracelets, necklaces, earrings and more,” Chang said.

AR allows consumers a wholly touch-free mode to effort connected constitution and get a realistic thought of however a peculiar colour oregon merchandise volition look connected them, Chang told PYMNTS successful an interrogation posted successful June 2021.

“We request to link the quality lovers and the beauty brands,” Chang said astatine the time. “Previously, that was ever done done the store. Now it is digital, and we tin springiness the users much powerfulness to effort earlier they buy, springiness feedbackand interact straight with the marque connected the products.”

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