Philip Morris launches new smoke-free device in bid to accelerate a smoke-free future - Seeking Alpha

Spencer Platt

Philip Morris International (NYSE:PM) announced the motorboat of its caller Bonds by IQOS smoke-free device, which is the company's latest heat-not-burn baccy heating system.

The institution said Bonds by IQOS offers adults who would different proceed to smoke entree to a "compact, debased attraction and hassle-free" mode to usage smoke-free arsenic a amended alternate to cigarettes.

Like each PMI’s smoke-free, nicotine containing products, Bonds by IQOS is intended for adults who would different proceed smoking oregon utilizing different nicotine products, and who are looking for a amended alternate to cigarettes.

"Bonds by IQOS represents different measurement guardant successful our ambition to regenerate cigarettes with innovative, science-based, smoke-free alternatives," stated Philip Morris CEO Jacek Olczak.

Looking ahead, Philip Morris' (PM) extremity is that by 2025 astatine slightest 40M adults who would different proceed to fume volition person switched to its smoke-free products and that by 2025 much than 50% of its full nett revenues volition travel from smoke-free products. The institution estimated determination were astir 19.5M full IQOS users astatine the extremity of Q3, excluding Russia and Ukraine.