Philippine Smartphone Market Down for Fifth Consecutive Quarter in 3Q 2022 - Eetasia.com

Article By : IDC Philippines

Smartphone shipments successful the Philippines declined by 8% quarter-on-quarter (QoQ) and by 6.8% annually successful the 3rd 4th (3Q 2022), bringing successful 3.9 cardinal units, according to International Data Corp.’s (IDC) Quarterly Mobile Phone Tracker.

“The Philippine smartphone marketplace rapidly shrank successful the 3rd 4th arsenic ostentation accelerated, further aggravated by caller typhoons, hurting some consumers and vendors. Vendors took a much blimpish attack by clearing inventories, maintaining prices of existing models, and sustaining momentum by bringing successful much affordable smartphones,” said Angela Medez, Senior Market Analyst astatine IDC Philippines.

Note: The “Company” represents the existent genitor institution (or holding company) for each brands owned and operated arsenic subsidiary.

The ultra low-end (<US$100) terms set grew 20.7% QoQ and 21.3% year-on-year (YoY) successful 3Q 2022 owed to assertive pushes by vendors specified arsenic realme with its Narzo series, arsenic good arsenic Infinix with its Smart and Hot Play series, each aimed astatine targeting the introduction level marketplace arsenic consumers sought cheaper options.

“The past 4th of the twelvemonth is the highest income play for smartphones, buoyed by vacation buying. But arsenic ostentation is expected to linger and highest towards the extremity of year, we expect an yearly shipment diminution towards the extremity of 2022 arsenic vendors volition little targets for the upcoming vacation play by controlling inventories and expanding prices for newer models to antagonistic the depreciating currency,” added Medez.