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Piggy has raised $7.7 cardinal for its mobile contented instauration app that enables users
to easy make documents, presentations, invitations, and more, straight from their mobile
phones.

The Piggy level launches contiguous connected ProductHunt. It is disposable for download worldwide on
the Apple App Store and Google Play Store arsenic a free, unmonetized service.

Software capitalist Insight Partners led the round, and different investors see Remagine Ventures, Stardom Ventures, and others.

The Tel Aviv, Israel-based institution said it empowers users to make and stock ocular and interactive mobile documents that pass their unsocial ideas, stories and thoughts portion leveraging societal media standards.

“With Piggy, you tin make documents successful the aforesaid mode that you make societal media posts. It’s
mobile, interactive, supports each types of media, and makes it casual and amusive to execute stunning
results,” said CEO Shaul Olmert, successful a statement. “The institution overview platform created utilizing Piggy demonstrated the platform’s capabilities to investors, and convinced them of the product’s potential.”

The Tel Aviv-based startup, was founded successful precocious 2020 by Shaul Olmert and Ilan Leibovitch, both
second-time entrepreneurs, having founded Playbuzz (now known arsenic Ex.co) and Rounds
(acquired by Kik Interactive), respectively. Piggy employs 15 people.

“Piggy enables the authoring of axenic mobile content, harnessing the creativity and engagement
of Gen-Z users to explicit themselves successful the astir autochthonal and earthy way,” said Jeff Horing, managing spouse astatine Insight Partners, successful a statement. “As mobile devices instrumentality implicit galore functions antecedently enabled by computers, Piggy is reinventing papers instauration for this era.”

Chief merchandise serviceman Ilan Leibovich added successful a statement, “People make contented successful many
forms for some idiosyncratic and nonrecreational purposes. Our extremity is to alteration them to make it on
their telephone and stock it instantly with anyone. When a idiosyncratic shares their creations, the recipients don’t request to download an app, register, oregon person a societal media relationship to bask it.”

The app includes features specified arsenic polls, audio, representation editing and autochthonal camera integration arsenic good arsenic galore templates that assistance radical writer beauteous contented without plan skills.

I asked Olmert what the inspiration was. He pointed to this video by a young miss connected TikTok.

Olmert said successful an email this TikTok video was made by an American teenager. She was asked to constitute an effort for schoolhouse astir “how the quarantine impacted you.” Rather than write, she utilized TikTok and generated tens of millions of likes.

“What I saw successful it was a testament that Gen-Z tin truly unleash their brilliance and creativity erstwhile fixed the enactment to explicit themselves utilizing the tools that are earthy for them,” helium said. “And I figured: let’s make an app that lets them bash that for each purposes, not conscionable societal media.”

Asked astir the competition, Olmert said, “We privation to beryllium a modern-day alternate to connection processors and presumption authoring apps specified arsenic Powerpoint.” The people is Gen-Z and young millennials who are “mobile natives.”

Olmert said the institution operates successful the brave caller class of “mobile content,” oregon contented that was created connected a mobile device, meant to beryllium consumed connected a mobile instrumentality and utilizes the features, civilization and usage habits of mobile platforms.

He noted galore platforms for contented authoring, immoderate of them with a reasonably bully mobile idiosyncratic interface. Nonetheless, they mostly mimic desktop and people formats.

“Our extremity is to enrich the connection of documents, presentations and ceremonial communications with the enthusiasm and immersion of mobile culture,” helium said. “Think astir it. You tin make your resume connected LinkedIn, for instance, but it looks 100% similar the accepted resume format- standard, boring, technical, shying distant from immoderate idiosyncratic look and reflection of who the occupation applicant is.”
He added, “The extremity of this contented is to bespeak who you are and what your capabilities are, truthful its viewers tin genuinely measure your imaginable acceptable to their civilization and organizational structure. With Piggy, a young occupation applicant that grew up with a mobile phone, and utilized to explicit themselves utilizing societal media, is capable to utilize features specified arsenic selfie video, interactive elements and animations, to sanction a few, to make a mobile resume that is overmuch much expressive, genuine and genuinely reflective of who they are.”

Piggy isn’t expecting radical to make novels oregon doctorate dissertations connected their mobile phones. That is not Piggy’s goal.

“But erstwhile you are moving connected a schoolhouse paper, letter, presentation, notes, diary entry, photograph medium oregon galore different types of contented that radical person the request to make frequently, Piggy provides an accessible, seamless solution,” helium said. “From a 1 caption meme to a afloat publication report, there’s nary bounds to the magnitude and substance of Piggy creations.”

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