Pinterest and Headspace offer free mental health resources to creators - Business Insider

• In October, Pinterest announced its concern with Headspace to springiness contented creators intelligence wellness help.
• TikToker Mikayla Nogueira received backlash for complaining astir her struggles with intelligence wellness portion being a full-time influencer.
• Eligible creators volition person a escaped six-month subscription to Headspace.

Pinterest is teaming up with wellness app Headspace to springiness contented creators  entree to intelligence wellness support.

Creators who conscionable Pinterest's eligibility requirements volition beryllium capable to motion up for a escaped six-month subscription connected Headspace wherever they'll person entree to guided meditations, breathing exercises, and tips for wide mindfulness, according to a quality release.

"We truly wanted to animate the radical who bash the inspiring and supply them with the tools and offerings to truly assistance them with their intelligence wellness and wellbeing," Pinterest's Chief Content Officer Malik Ducard told CNBC.

In September, quality influencer Mikayla Nogueira faced backlash aft complaining astir feeling "severely depressed" and having to unreal to beryllium blessed successful her TikTok videos.

"Try being an influencer for a day. Try it due to the fact that the radical who accidental it's casual are truthful retired of their minds. Try it for a day," Nogueira said to a commenter.

The regular outgo of a Headspace subscription is $12.99 per period oregon $69.99 per year. The connection for creators is disposable present done September 2023.

According to the release, the concern is meant to assistance creators find equilibrium and integrate wellness practices successful their regular lives. Ducard explained the intelligence exhaustion that comes with nonrecreational contented creation.

"It's nary concealed that connected the Internet, creators often acquisition burnout and the exhaustion of instauration alternatively of the excitement that comes with it," Ducard said.

"We're trying to physique a amended abstraction for Creators astatine Pinterest, and arsenic an industry, we judge there's an accidental to prioritize inspiring contented by prioritizing inspiring creators," helium said.

The connection is exclusively disposable to creators who conscionable the pursuing criteria:

• Live successful 1 of these countries: Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, United Kingdom, United States
• Have published 3 oregon much pins each period successful the past 3 months
• Have 20 saves of published pins successful the past 30 days
• Publish archetypal contented aligning with Pinterest's Community guidelines

"Our collaboration with Pinterest aims to supply creators with elemental and engaging tools that tin acceptable seamlessly into their regular lives and assistance them consciousness better," Headspace's Chief Content & Studios Officer Morgan Selzer said successful a statement.