Piper Sandler Survey of teens shows Chick-fil-A is their favorite restaurant - Nation's Restaurant News

The yearly Piper Sandler Taking Stock with Teens survey came retired Thursday and it was jam-packed with accusation astir precocious Generation Z that brands volition privation to know.

First, which edifice brands reign ultimate among the youth? Well, Chick-fil-A took the fig 1 spot successful yet different property group.

Popular among Millennials and Gen X, Atlanta-based Chick-fil-A – which was ranked fig 1 successful the American Consumer Index Satisfaction Restaurant Study’s yearly study for the eighth consecutive twelvemonth – has been investigating assorted drive-thru and transportation strategies lately.

That includes a mobile-only lane successful implicit 60 locations. Initial tests showed an accrued velocity of work and autonomous vehicles successful respective cities for transportation options. The Chick-fil-A drive-thru, notorious for its velocity of service, has been hampered successful caller years by volume. One metropolis successful California that astir had the section Chick-fil-A declared a nationalist nuisance earlier this twelvemonth due to the fact that of the engaged drive-thru lane.

The different chains that ranked successful the apical 5 of teens’ favourite brands were Starbucks, Chipotle Mexican Grill, McDonald’s, and Olive Garden. The Darden Brands restaurant, which precocious brought backmost its endless pasta deal, was the lone full-service concatenation to marque it onto the list.

For upper-income men with an mean property of 15.8, the fig 1 spending country was food, with 23% of the marketplace share. For young women, it was clothing.

Despite making big, flashy debuts connected the marketplace and quiescent returns to the drafting committee aft archetypal trials, plant-based meats whitethorn beryllium connected the mode retired – astatine slightest according to teens. Of the 14% of teens who bash devour plant-based meat, 22% program to devour little of it than they did past year, up from 17% the twelvemonth prior. That doesn’t mean determination isn’t country for much customers who are funny successful the novelty oregon the planet-saving measures.

Elsewhere, TikTok accrued its dominance of the marketplace stock with 38% of teens’ preference. That compares to Snapchat, which had 30% of teens’ votes for their favourite social-media platform, and Instagram, which lone held 20% of the marketplace share.

That’s an absorbing metric for this procreation with expanding buying power. These consumers are connected TikTok overmuch much than immoderate different app, meaning that advertisement campaigns should absorption connected TikTok versus Instagram oregon television, thing galore young consumers astir apt aren’t adjacent watching.

Taco Bell, which conscionable released its Mexican Pizza: The Musical connected TikTok, is simply a large illustration of a marque utilizing the powerfulness of Gen Z to marketplace itself. The video debuting the Mexican Pizza presently has implicit 57 cardinal views. And this video showing the Taco Bell trial room investigating retired caller paper hacks has implicit 260 cardinal views.

The quick-service marque conscionable partnered with different TikTok-famous brand, Truff, for a collaborative Nacho Fries with Truff sauce this week.

The aboriginal of virtual world among teens remains unclear. Usage of virtual world devices lessened from 17% successful the outpouring to 14% successful the fall, with 25% of teens owning a virtual world instrumentality (that fig remained flat).

Starbucks, teens’ second-favorite edifice chain, precocious entered the metaverse but with a twist – determination are nary VR goggles required. Opening the metaverse to everyone, each customers volition request successful the aboriginal is the app to download and usage Starbucks’ metaverse. Only clip volition archer if this strategy – erstwhile it comes retired – volition enactment with teens who person entree to existent virtual world goggles.