Premium Smartphone Shipments Up 29% YoY in Q3 2022 in Key Southeast Asia Markets - Eetasia.com

Article By : Counterpoint Technology Market Research

Premium smartphone (priced much than $400) shipments successful the cardinal Southeast Asian markets* accrued by 29% year-on-year (YoY) successful the 3rd 4th (Q3 2022), according to Counterpoint Technology Market Research’s Southeast Asia Monthly Smartphone Channel Share Tracker.

On the different hand, full smartphone shipments declined by 10% YoY during the quarter. Southeast Asia is inactive facing macroeconomic headwinds. This has resulted successful anemic concern and user sentiments. Investments person slowed down too, including FDI volumes for immoderate countries. All this has led to cardinal smartphone OEMs collecting much than the required inventory earlier Q4 2022. The monolithic YoY summation successful premium smartphone shipments reflects the resilience of this segment’s customers during hard times.

Source: Counterpoint Research Southeast Asia Monthly Smartphone Channel Share Tracker, November 2022

September was expected to spot an summation successful shipments crossed the region. But successful 2022, this seasonal behaviour has been constricted owed to consistently debased user sentiment. The little economical strata are reeling nether economical uncertainty, which shows successful little shipments and higher inventories overall. The Q4 festive play is expected to bring immoderate relief.

There were immoderate brand-level hits and misses excessively successful Q3 2022. While Samsung shipments fell 13% YoY, Apple’s shipments were up 63% YoY crossed each the cardinal countries. Vietnam seemed to beryllium grabbing iPhones astatine a faster complaint than its neighbours.

5G smartphone request has seen dilatory advancement successful immoderate countries like Indonesia and Vietnam while it is overmuch faster in Thailand and Philippines, wherever the web is amended and a ample fig of consumers are rather tech-savvy. Operators are inactive giving bully bundle worth to consumers adjacent arsenic it affects margins.

Specifications similar processor, RAM, interior storage, artillery capableness and charging velocity stay a priority. Even if consumers successful Indonesia and Vietnam bash not actively consider 5G as a acquisition factor, they thin to number it arsenic a diagnostic needed for the future.

Operators similar Globe successful the Philippines are keen connected expanding their 5G infrastructure beyond the metro areas, whereas successful Indonesia, 5G usage cases person started showing for industries similar mining. The $200-$400 5G smartphone terms set saw a 73% YoY growth, which means that 5G is being made a staple diagnostic by astir OEMs.

Source: Counterpoint Research Southeast Asia Monthly Smartphone Channel Share Tracker, November 2022

“Most Southeast Asian countries similar Indonesia, Thailand and Philippines raised involvement rates successful Q3 2022 to easiness the stroke of rising prices connected the communal consumer. Inflation during the 4th was an mean 5% successful astir SEA countries, which is not alarming but did instrumentality its toll connected consumers. Prices for fuel, wide logistics and staple items went up, causing consumers to clasp connected to their wallets and defer large expenses similar smartphones. The bulk of specified consumers are blue-collar workers oregon from economically weaker sections. While a state like Thailand is struggling to regain pre-COVID volumes owed to depleted tourism levels, Vietnam has shown a 13% GDP maturation successful Q3. The effect of the aforesaid is reflected successful the smartphone shipments successful the past fewer months,” said Senior Analyst Glen Cardoza.

OEMs inactive person much than the required inventory of older models which they mightiness effort to merchantability utilizing each imaginable selling tools across offline and online channels. New models launched since August volition proceed to capable the marketplace with mostly 5G devices. Offline retail players are apt to propagate experiential outlets, accrued outgo convenience, trade-in offers and amended after-sales support. Models like Samsung’s Galaxy A04s and vivo’s Y02s mightiness pb the complaint successful expanding low-range smartphone shipments again. This is indispensable for the marketplace to represent normalcy.

* Key Southeast Asia countries see Indonesia Thailand Philippines and Vietnam