1 year ago
42
Image source, PLT
PrettyLittleThing's Eid leafage says you tin "look ace chic for that large solemnisation with our humble dresses"
By Harpal Bobby
BBC Asian Network
PrettyLittleThing has been criticised for its "inappropriate" outfits offered to Muslim shoppers celebrating the extremity of Ramadan.
Muslims usually observe the adjacent of the beatified period by eating delicious food, visiting loved ones and dressing up successful their finest clothes.
So it's earthy that you'd privation to find a caller outfit for the occasion.
But PLT has been criticised for its "Eid edit" - a enactment of suggested looks to people the spiritual festival.
The items connected offer, similar divided dresses, miniskirts and bodycon dresses, are what you'd expect to find connected the accelerated manner tract but galore Muslims formal modestly connected a day-to-day ground to bespeak their spiritual beliefs.
PLT told Newsbeat the items "listed successful the class are styled to beryllium worn arsenic layers alternatively than azygous items" and the marque didn't mean "to origin offence".
"As a marque we endeavour to physique a assemblage of #EveryBODYinPLT, a question towards equality, assemblage positivity careless of assemblage type, contention oregon sex and collectively we observe aggregate holidays passim the calendar year," the spokesperson added.
Shoppers person unearthed the leafage - which appears to person been generated past twelvemonth - portion searching for garments to observe successful 2023.
And PrettyLittleThing besides has a 2023 "Eid edit" connected the United Arab Emirates mentation of its site.
It's led to comments online, with radical accusing the marque of being tone-deaf and trying to currency successful without doing its research.
Image source, Mehek Bukhari
Image caption,Mehek doesn't deliberation PLT made the close determination with the collection
Ramadan - the Islamic beatified period - is an important clip for Muslims and astir apt astir celebrated arsenic a play of fasting.
But galore besides usage the clip to reconnect with their faith.
Mehek Bukhari, 25, says 1 mode to bash this is by "practising modesty, wearing loose-fitting covering and covering your body" during Ramadan.
"These dresses aren't precise compatible with Eid similar miniskirts and choky dresses," she says.
"Eid is simply a precise family, assemblage consciousness and I don't deliberation galore radical volition stone up to the mosque wearing this.
Digital creator Mehek feels the determination is simply a "cheap effort astatine trying to beryllium inclusive" and that different large retailers with Eid ranges probe their people audience.
Image source, Maisha Rahman
Image caption,Maisha says the marque are being disrespectful
Anika Khalid, 23, who's a regular PrettyLittleThing shopper, agrees that the enactment misses the mark.
"Maybe they are somewhat uneducated," she says.
"I can't presume everyone knows that Muslim women should beryllium dressing modestly.
"They should probe humble manner and what is religiously due for Muslims to deterioration and past effort catering towards that group."
Fashion person Maisha Rahman, 23, feels that the institution is "promoting the incorrect benignant of clothing".
"It's rather disrespectful, to beryllium honest," she says.
She besides thinks the PrettyLittleThing is "just trying to look inclusive and enactment similar they formal for each erstwhile they don't".
Image source, Iman Nassir
Image caption,Iman thinks PLT are trying to merchantability little fashionable items with the collection
But PLT shopper Amira Mohammed thinks it is imaginable to find humble apparel connected the site.
"I mostly deterioration jumpers and agelong sleeved blouses oregon longer dresses from there," the 23-year-old says.
"I tin find humble apparel connected PLT.
"But it tin beryllium hard due to the fact that erstwhile you deliberation you've recovered a bully dress, you click the adjacent representation and past it's backless."
Fashion TikToker Iman Nassir, 20, thinks that PLT has followed different retailers specified arsenic H&M by having an Eid collection.
"But erstwhile you spell connected to the Eid leafage it's conscionable apparel that person had connected the website for years," she says.
"It's similar they are conscionable trying to merchantability apparel that no-one likes and they conscionable don't cognize what to bash with them."
English (US)