It's Prue Leith, but similar you've ne'er seen her before.
The Great British Bake Off justice is known for her emotion of agleam colours, chunky necklaces and vibrant connection glasses.
But the 84-year-old ditched her signature benignant for a wholly antithetic look connected the catwalk during London Fashion Week.
She wore a achromatic skintight leather formal with reddish stitching and agelong latex gloves, arsenic she strutted down the runway for the designers Vin + Omi's 20th day show.
Leith completed the look with agleam reddish lipstick, abbreviated spiky hairsbreadth and achromatic oculus makeup.
The goal, decorator Vin told PA Media, was to "sex her up".
Prue Leith is simply a chef, writer, broadcaster - and, since 2017, a justice connected Bake Off.
In that role, she joins chap justice Paul Hollywood successful giving her verdicts connected each kinds of cakes, breads and biscuits.
Leith won implicit fans with her agleam and bold eyewear. In 2022, she adjacent launched her ain scope of glasses.
She has spoken astir her manner consciousness before, including astatine the Hay Festival past year, erstwhile she revealed she wanted to animate older women.
"Since I’ve been doing Great British Menu and Bake Off, determination are thousands of women implicit 50 who are perfectly delighted that idiosyncratic truthful aged wears agleam colours and funky necklaces and huffy glasses," she said.
BBC News has approached Leith's representatives for a remark connected her outfit astatine Friday's event.
The Vin + Omi amusement wasn't connected the authoritative London Fashion week programme but it coincided with the event, which is celebrating 40 years successful the industry.
Others walking the catwalk included the exemplary Josie Stevens and spot mogul Naomi Heaton.
The designers, who are based successful Norwich, said the show's title, Moxie - meaning perseverance and courageousness - reflected their travel to wherever they are today.