Puma offers virtual try-on feature as part of UK app launch - just-style.com

The motorboat of the Puma App successful the UK follows an earlier rollout successful North America and customers tin virtually effort connected products earlier they buy, spot what the products look similar successful blase 3D animations and marque purchases successful an businesslike and unafraid checkout process.

The exertion was developed alongside AIOPS Group, Formidable Labs, LLC and for galore of the interactive elements, the marque uses augmented world exertion from Snap Inc. 

Puma said the app motorboat is portion of its continued maturation and committedness to pushing the boundaries of technology, sport, and fashion. 

“Puma is consistently innovating and looking for caller and breathtaking experiences to bring to our customers,” said Ian Kennedy, caput of integer user acquisition planetary e-commerce at Puma. “As our ever-changing satellite becomes much digitally driven, brands request to guarantee they’re keeping up. The Puma App is simply a premium level for interactive buying and marque immersion, and we can’t hold for our customers to commencement utilizing it.”

Earlier this week, H&M announced it was teaming with Snapchat connected a caller augmented world (AR) collection.

Under the initiative, customers tin effort 3 AR Try-On Lenses via H&M’s mobile app connected iOS and Android, arsenic good arsenic globally connected Snapchat.

Topics successful this article: Puma AG