Purchase Intent Among Consumer Electronics Highest For Smartphones This Holiday - TWICE - Twice

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More than one-third of consumers expect to acquisition a CE product, reports NPD

TWICE Staff ⋅ Published: December 8, 2022

The NPD radical has announced its Holiday Purchase Intentions report findings this twelvemonth amusement that among user electronics, acquisition intent was highest for headphones, smartphones, tablets/e-readers, and smartwatches this vacation season. 36% of consumers expect to acquisition a CE merchandise this holiday, somewhat down from past twelvemonth (37%) but up from 2020 (33%)

“After 2 years of beardown maturation supported by at-home pandemic-era needs, consumers expect to spend less dollars this vacation play connected CE,” said Paul Gagnon, vice president, manufacture advisor for NPD. “Categories similar smartphones and smartwatches are benefitting from consumers readying to walk much clip distant from home.”

Of the CE categories, user intent to acquisition smartphones is highest and compared to vacation 2020, 27% much consumers are funny successful buying a smartphone this holiday. Consumers with precocious discretionary income are the main operator of this demand. In fact, 27% of respondents with an yearly household income implicit $150,000 noted involvement successful purchasing a smartphone this vacation portion lone 13% showed involvement successful the $75,000- $150,000 income radical and 12% of those with an income beneath $75,000.

Following smartphones, consumers reported involvement successful purchasing headphones and tablets/e-readers this holiday, with smartwatches rounding retired the apical four. Notably, involvement successful purchasing a smartwatch deed a three-year precocious and had the strongest twelvemonth implicit twelvemonth involvement summation of immoderate CE category.

“Excitement astir recently released devices and a longer agelong of vacation promotions volition assistance find what consumers acquisition this vacation season,” said Ben Arnold, enforcement manager and exertion manufacture expert for NPD. “In summation to these precocious involvement categories, TVs and astute location products stay CE staples during the vacation timeframe. We tin expect promotions to thrust portion income successful these categories for the 4th quarter.”

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