Rams and ARound introduce the next generation of stadium augmented reality sponsored by SoFi - therams.com

The Los Angeles Rams are introducing a caller fan-focused technology experience astatine the stadium and astatine home. Debuting astatine yesterday's game, fans astatine SoFi Stadium were the archetypal to acquisition shared augmented world (AR) successful an NFL crippled with the motorboat of ARound, a next-generation instrumentality engagement level designed to heighten gameday amusive with live, real-world AR experiences, sponsored by SoFi, integer idiosyncratic concern institution and SoFi Stadium naming rights partner. First launched successful August with the Minnesota Twins, ARound expanded its level to see in-venue broadcast integration arsenic good arsenic an at-home AR experience.

ARound, portion of the Stagwell Marketing Cloud, uses 3D spatial computing to localize contented to idiosyncratic users passim the venue, enabling SoFi Stadium's 70,000 attendees to spot the aforesaid real-time 3D effects and enactment successful the aforesaid shared experiences. Using the ARound Stadium app, fans constituent their smartphone astatine the tract to unfastened up a beingness of AR effects, interacting with the carnal venue and chap fans successful existent time. ARound and the Rams person taken shared AR respective steps further done caller instrumentality experiences customized to the Rams and to the NFL:

"We are thrilled to squad with ARound and SoFi to incorporated AR into gamedays astatine the Rams House successful unprecedented ways," said Marissa Daly, VP & GM, Los Angeles Rams Studios. "This acquisition is simply a continuation of the game-changing ways we've partnered with SoFi astatine SoFi Stadium and crossed Los Angeles to elevate the instrumentality acquisition connected gamedays and beyond."

"Fans travel to the stadium to consciousness person to the game, to the players, and to different fans. We developed ARound to heighten those feelings done highly immersive and interactive AR experiences that complement the enactment connected the field," said Josh Beatty, laminitis and CEO, ARound. "And with products similar Apple and Google AR Glasses already successful improvement we're excited to unfastened up the surviving country to blended TV experiences we cognize are the aboriginal of broadcast entertainment."

"At SoFi, we pridefulness ourselves connected being astatine the forefront of innovation to make seamless experiences for our members, each portion fulfilling our ngo of helping our members execute fiscal independence," said Lauren Stafford Webb, CMO, SoFi. "We are arrogant to sponsor ARound's first-of-its-kind exertion for Los Angeles Rams fans astatine the iconic SoFi Stadium to marque their acquisition adjacent much spectacular."