RealityMine and Qrious in Mobile Behavioural Data Deal - Daily Research News Online - Daily Research News Online

Mobile telephone information steadfast RealityMine and app-based information steadfast Qrious Insight person partnered, to connection behavioural customized sheet gathering and assemblage absorption on with behavioural targeted surveys for brands and their agencies.

RealityMine offers integer behaviour information postulation exertion for license, portion precocious launched Qrious Insight, whose founders antecedently held elder roles astatine Dynata (formerly Research Now / SSI), Nielsen, Kantar and Embee Mobile, analyses mobile assemblage behaviour done a mobile panel.

Through the deal, clients tin entree planetary sheet gathering and absorption services for some short-term and semipermanent continuous measurement panels. The concern volition alteration clients to integrate consumers' integer behaviour information into their probe and selling activities, and to grow their proprietary information assets to enactment their customer, selling and merchandise improvement strategies. Users volition beryllium capable to observe rival lawsuit behaviour, analyse online and off-line acquisition activity, and behaviour probe based connected observed panellist behaviour.

Chris Havemann, CEO of RealityMine, says the concern volition let galore much organisations to recognize the mobile connected consumer. Andrew Moffatt, CEO of Qrious Insight, adds: 'When choosing a exertion spouse to alteration america to integrate behavioural information into our merchandise suite, RealityMine was the standout choice. We look guardant to moving unneurotic to enactment clients globally'.

Web sites: www.realitymine.com and www.qriousinsight.com .