By Paul Glynn
Entertainment reporter
Rebekah Vardy trademarked the operation "Wagatha Christie" aft losing her libel lawsuit against Coleen Rooney.
Vardy unsuccessfully sued Rooney astatine the High Court past twelvemonth for claiming to person deduced that Vardy had been leaking stories astir her to the press.
The lawsuit was dubbed Wagatha Christie - a notation to some women arsenic wives and girlfriends (Wags) of footballers, and enigma writer Agatha Christie.
Vardy didn't travel up with the pun - comedian Dan Atkinson claimed helium did.
The operation was trademarked successful August done the institution London Entertainment Inc Ltd, and covers everything from broadcasting to quality lotions, arsenic good arsenic jewellery, stationery and manner design.
The determination could spell immoderate mode to paying Vardy's ineligible costs from the trial. In October, it was reported that she had been ordered to wage 90% of Rooney's ineligible fees, expected to equate to £1.5m.
The lawsuit arose aft Rooney conducted a sting cognition to observe the root of leaks astir her and her family, earlier dramatically accusing Vardy connected societal media.
Vardy denied the accusation, and filed ineligible proceedings - but successful July, a justice ruled that Rooney's accusation was "substantially true".
Since the lawsuit concluded successful July 2022, the communicative astir it has been told successful a BBC TV documentary, a Channel 4 play and adjacent a West End play.
'See the comic side'
The trademark means anyone wishing to usage the Wagatha Christie operation commercially successful the UK volition person to get Vardy's support and wage her.
Intellectual spot lawyer Elizabeth Ward told BBC News that Vardy did not person to person originated the operation successful bid to trademark it.
She felt Rooney was much "savvy" and "shrewd" during the proceedings to subordinate herself with a precocious thoroughfare covering label, arsenic opposed to the decorator labels worn by Vardy; and said the trademarking determination could beryllium a accidental for the second to "make immoderate money" backmost by appearing to spot the comic broadside connected a scope of much mundane items.
"I wonderment if, now, Rebekah Vardy is reasoning of immoderate humour branding relation with Wagatha Christie," Ms Ward said. "Looking astatine the classification, she's going for things similar a make-up brand, make-up brushes and each the remainder of it - those kinds of home household items."
However, the exertion to trademark the operation for usage connected definite covering and household items appears to person been denied, with absorption coming from Welspun UK Limited, which owns towel and bedding marque Christy.