Reducing Returns from Online Shopping with Augmented Reality - MarketScale

Almost immoderate bully oregon work tin beryllium provided online successful today’s time and age. You tin bash conscionable astir anything, from browsing and ordering covering online to ordering groceries connected an app and having them delivered to your home. But erstwhile it comes to retail buying for covering items, however volition you cognize if thing genuinely fits and that you volition like?

There’s nary surefire mode to archer unless you physically effort it on, right? Wrong! Now, retailers are utilizing exertion truthful that consumers won’t adjacent person to measurement ft successful a store to cognize whether oregon not an point volition acceptable and however it volition look connected them. Shopify has recovered this to beryllium an effectual strategy, reporting a simplification successful returns by 40 percent. 

You mightiness wonderment however augmented world tin beryllium effectual successful retail and however and wherefore it works. 

On today’s occurrence of Relevant Solutions, Host Christine Russo speaks with Vadim Rogovskiy, CEO astatine 3D LOOK, to sermon however augmented world penetrates and transforms the retail manufacture and eliminates the fig of returns.  

Rogovskiy explained the accuracy of augmented world successful retail compared to traditionally utilized techniques: “With technology, we yet tin measurement quality bodies ace precisely, ace rapidly with conscionable 2 images, and judge it oregon not, it’s often much close than what you tin expect from nonrecreational tailors.” 

Russo and Rogovskiy besides discussed… 

• Why the marketplace wasn’t acceptable for this augmented world successful the 1990s 
• How the augmented world tin accommodate varying user preferences successful covering fit 
• How assemblage habits and fits disagree from 1 authorities to different and however this has influenced sizing charts 

Rogovskiy explained however augmented world is not conscionable transformative for consumers but is besides businesslike for proviso chains. “Ultimately, the retailers request to recognize however their consumers really look, what are their assemblage shapes, those antithetic locations, and what are the correlations betwixt their assemblage shapes and what they buy, what they keep, what they return…and truthful they tin incorporated this quality into their proviso chain,” helium said. 

Rogovskiy is the laminitis of 3 businesses—AdCenter, Clikky, and 3DLOOK. He is presently CEO of 3DLOOK. Rogovskiy is besides a Geek Ventures partner, a New York Angels investing assemblage member, a mentor for 500 Startups, and a Contributor astatine Forbes Technology Council. He has a Master’s Degree successful Management of Organizations from Odesa I.I.Mechnikov National University.