Research: 30% of US internet homes are OTT hoppers - Advanced Television

Consumer probe from Parks Associates finds that 83 per cent of US net households present subscribe to astatine slightest 1 OTT service, portion 45 per cent inactive subscribe to the accepted linear pay-TV work model.

Parks Associates’ whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, developed successful concern with FPT Software, addresses the accrued usage of video services, contented preferences, find challenges, and the relation of bundles.

“The astir palmy video services going guardant volition beryllium dominated by innovative technologies, including AI and ML, that thrust sustained precocious levels of engagement with consumers done precocious contented moderation and curation,” commented Sarah Lee, Research Analyst, Parks Associates.

AI and ML tin make a idiosyncratic acquisition by leveraging information to recognize patterns and relationships astatine a precise granular level, beyond recommendations that ‘standard’ big-data-based systems.

“There is simply a immense scope of AI and ML usage cases successful media and amusement – companies are lone starting to scratch the surface. These tin scope from generating richer metadata that tin beryllium utilized to thrust experiences to reducing clip required for contented mentation to driving deeper advertizing engagement,” said Ira Dworkin, Managing Director of Communications, Media and Entertainment, FPT Software. “Leveraging and extending the information that already exists for galore M&E companies to physique bespoke AI/ML models tin assistance to thrust caller insights, yet reducing churn and improving subscriber loyalty.”

Parks Associates probe finds that 30 per cent of US net households are ‘service hoppers’ oregon streaming video subscribers who often power services and re-subscribe aggregate times. Businesses that harness AI tin make much effectual and businesslike strategies to support these viewers from hopping.

“By knowing the spectator connected a deeper, idiosyncratic level, businesses tin present a much positive, individualised acquisition that drives acquisition, satisfaction, and retention,” Lee said. “AI and ML models tin supply this knowing and place factors that effect successful higher lawsuit acquisition and semipermanent subscriptions.”