Restaurant brands that entered the metaverse in 2022 - Nation's Restaurant News

From Starbucks to Taco Bell, present are restaurants that dipped their toes into the Web3 satellite of virtual selling and marque engagement

If we had to boil the edifice manufacture successful 2022 down to a fewer buzzwords, 1 of them would decidedly beryllium the metaverse. While a ample percent of consumers inactive has nary thought what the metaverse is, oregon however to entree it, restaurants are progressively betting connected the aboriginal of the marque engagement opportunities disposable successful virtual reality.

In 2022, astir large American brands — wrong the edifice manufacture and extracurricular of it — applied for trademarks wrong the metaverse. That way, adjacent if they had nary volition of mounting up store successful the Web3-verse, they could inactive support their marque from copycats. But portion immoderate brands inactive person not done thing with their copyright, others person created virtual worlds. From being capable to play interactive games with Chipotle and Wendy’s, to getting joined astatine a Taco Bell successful virtual reality, 2022 was the twelvemonth for respective large brands to statesman experimenting with the metaverse.

If you request a refresher connected what precisely is the metaverse, cheque retired our explainer here.

We foretell that successful 2023, much brands volition travel suit arsenic the metaverse and NFT programs go the adjacent question of integer loyalty programs.