Retail VR trial lets shoppers try on virtual clothes - InAVate

• 11/01/2023

Retail elephantine Marks & Spencer has partnered with VR specialist, Zyler, to bring virtual try-on covering experiences to UK stores.

The exertion is featured successful the company’s Oxford Circus and Harrogate branches, moving with prime items from the Jaeger covering brand.

Shoppers adhd a caput and shoulders photograph arsenic good arsenic basal measurements to spot themselves rendered digitally successful the Jaeger postulation clothing, with income assistants connected manus to usher customers done the process and springiness benignant advice.

Alexander Berend, CEO, Zyler, commented: “Shoppers could spot themselves successful the full Jaeger range, including items not successful banal astatine that location, to find the champion items for them.

“We are delighted to beryllium moving with specified an iconic marque arsenic Marks & Spencer to amended the buying experience”.