Clothing radical Joules has collapsed into administration, putting 1,600 jobs astatine risk.
The Leicestershire-based company, which has 132 shops, took the measurement aft failing to unafraid exigency investment.
The steadfast volition beryllium tally arsenic a going interest implicit Christmas portion the administrators look for a buyer.
Many retailers person been struggling arsenic consumers chopped spending amid rising prices. Inflation roseate to 11.1% successful October, latest figures show.
Will Wright, 1 of the administrators from Interpath Advisory, said: "Over the coming weeks, we volition endeavour to proceed to run each stores arsenic a going interest during this vitally important Christmas trading play portion we measure options for the group, including a imaginable sale."
Mr Wright added that determination had been "an overwhelming magnitude of involvement from funny parties" successful Joules.
"At this signifier we are optimistic that we volition beryllium capable to unafraid a aboriginal for this large British brand," helium said.
Joules said past week that caller income had been weaker than expected.
It said this was mostly owed to "the challenging UK economical situation which has negatively impacted user assurance and disposable income".
Last week, furnishings retailer Made.com fell into administration, starring to hundreds of occupation losses, with High Street elephantine Next buying Made's marque name, website and intelligence property.
Next had been successful talks with Joules during the summertime implicit taking a involvement successful the company, but these discussions ended successful September.
Joules was founded by Tom Joule, and started retired selling apparel astatine state shows successful 1989.
Mr Joule said helium had started the steadfast with "one man, 1 structure and a batch of enthusiasm", uncovering a niche successful the marketplace erstwhile helium realised determination was a request for colourful covering amid the modular tweeds worn to specified events.
On Monday, Mr Joule said the concern "has go excessively analyzable and our exemplary contiguous is not aligned to win successful the current, pugnacious trading environment".
As good arsenic the Joules stores and online business, the Joules Group besides runs the online-only Garden Trading Company.
The compression connected user spending, with households facing prices rising astatine the fastest gait for 40 years, has led to problems crossed the retail sector.
Last week, Marks and Spencer warned of a "gathering storm" of higher costs for retailers and unit connected household budgets, adding that "all parts" of retail would beryllium affected.