Reza Partners with Perfect Corp. to Enable Virtual Try On of Jewelry - PYMNTS.com

French jewelry marque Reza has deployed Perfect Corp.’s artificial quality (AI) and augmented world (AR) solution truthful that visitors to its caller eCommerce website tin virtually “try on” its rings, earrings and bracelets. 

With Perfect Corp.’s AgileHand technology, visitors to Reza’s tract tin spot real-time integer renderings of the company’s accessories connected their hands and wrists, adjacent arsenic they determination them, Perfect Corp. said Friday (Nov. 11) successful a press release. 

“We are thrilled to spouse with Reza Jewelry to bring their luxury designs to beingness via Perfect Corp.’s hyper-realistic AI and AR-powered virtual try-on solutions,” Perfect Corp. Founder and CEO Alice Chang said successful the release. “It is breathtaking to spot our impactful omnichannel services enhancing the luxury accessories buying journeys, delivering an immersive and impactful virtual try-on acquisition for Reza customers.” 

The quality and manner tech solutions provider’s AgileHand exertion uses 3D exertion to representation an individual’s manus and wrist and way their movements successful existent time, according to the property release. 

It besides employs physically based rendering (PBR) to springiness true-to-life finishes to 3D objects — successful this case, showing however antithetic materials scatter the light. 

“The exertion of the latest AI and AR exertion allows Reza jewelry to beryllium appreciated successful a much intimate mode — connected par with tiny showings and private, by-appointment viewings in-store,” the merchandise said. 

Digital try-on features alteration customers to person a much pleasant buying acquisition online, connected an app oregon successful a store, Chang told PYMNTS successful a June 2021 interview. 

Speaking of the usage of this exertion successful different marketplace — cosmetics — Chang said it allows shoppers to effort connected arsenic galore products arsenic they privation until they find the ones that enactment champion for them. 

“We request to link the quality lovers and the quality buyers with the brands,” Chang said. “Previously, that was ever done done the store. Now it is digital, and we tin springiness the users much powerfulness to effort earlier they buy, springiness feedback and interact straight with the marque connected the products.”