Ring in 2023 in the Virtual World of Times Square - Yahoo Finance

-- New Year’s Eve Celebrations Return to the Metaverse with Two Immersive Experiences: Virtual New Year’s Eve and MetaFest --

NEW YORK, December 22, 2022--(BUSINESS WIRE)--The New Year’s Eve Ball Drop Celebration astatine One Times Square is returning to the metaverse with 2 immersive, virtual experiences: Virtual New Year’s Eve (VNYE) and MetaFest 2023.

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VNYE (Photo: Jamestown)

"Virtual experiences similar VNYE and MetaFest adhd a new, immersive magnitude to the iconic solemnisation that is New Year’s Eve successful Times Square and is simply a glimpse of what’s to travel astatine One Times Square," said Michael Phillips, President of Jamestown, the proprietor of One Times Square. "We judge the aboriginal volition beryllium defined by the thoughtful integration of the virtual and carnal worlds, optimized for idiosyncratic experience. We proceed to reimagine however spaces and events similar New Year’s Eve tin beryllium experienced by leveraging the powerfulness of AR/VR technologies, web3, and virtual activations."

"Times Square New Year’s Eve is simply a planetary solemnisation that connects the satellite arsenic we collectively accidental goodbye to the twelvemonth past and look with anticipation to the twelvemonth ahead," said Tom Harris, President of the Times Square Alliance. "Jamestown has deepened those connections done these VNYE and MetaFest experiences, adding caller layers and dimensions to this iconic solemnisation successful ways that we ne'er could person imagined."

VNYE

Through the VNYE app and website, radical from crossed the globe tin research the virtual satellite of Times Square, play games, and livestream New Year’s Eve celebrations successful Times Square and astir the world. The acquisition volition see Wonderama’s unrecorded family-friendly broadcast and livestreams of New Year’s Eve festivities from countries astir the world, culminating with the New Year’s Eve Ball Drop Celebration successful Times Square astatine midnight.

Users tin make personalized avatars, research the Times Square Plazas, cod confetti to gain points for further avatar customizations, and sojourn the reflection platform astatine One Times Square to presumption the virtual satellite of Times Square from above.

Inside One Times Square, users tin observe 3 unsocial and immersive games: Dance World, wherever users amusement disconnected their creation skills; Nature World, wherever users tin instrumentality successful assorted quality landscapes and prosecute successful a scavenger hunt to cod pieces of the iconic New Year’s Eve Ball; and Zero G, wherever users tin question astir the globe done a descent experience, visiting an array of the world’s landmarks portion earning power-ups and points on the way.

At midnight connected New Year’s Eve, users tin ringing successful the caller twelvemonth successful the Times Square metaverse with a virtual Ball Drop Celebration and fireworks show. VNYE volition connection 9 unrecorded camera feeds successful Times Square and 2 EarthCam unrecorded streams of New Year’s Eve celebrations from astir the globe.

Jamestown, the proprietor of One Times Square, launched VNYE successful 2020 arsenic a caller mode to observe New Year’s Eve amid the pandemic and cancelation of in-person celebrations. The VNYE app is disposable for download successful app stores now, with livestreams starting December 31, 2022. For much information, sojourn VNYE.com and travel on astatine @onetimessquarenyc.

MetaFest

The virtual One Times Square (-111, -113) successful Decentraland, a starring decentralized virtual world, volition big MetaFest 2023, a planetary enactment featuring unrecorded DJ sets, interactive games, exclusive New Year’s Eve wearables, and countdown to midnight. The virtual party, present successful its 2nd iteration, starts astatine 11:00 p.m. ET.

In 2021, Jamestown partnered with Digital Currency Group to recreate One Times Square successful Decentraland. The virtual abstraction hosted the inaugural MetaFest planetary enactment for New Year’s Eve 2022.

Background

VNYE and MetaFest are portion of a broader integer integration astatine One Times Square. In April, Jamestown announced the $500 cardinal redevelopment of One Times Square arsenic a 21^st period visitant halfway for New York City. In summation to a caller viewing platform and depository experience, the redevelopment volition besides see a adjacent procreation marque acquisition offering brands the added quality to link with their customers successful Times Square done immersive, technology-enabled activations. The interactive experiences volition encompass 12 floors and see digital, virtual, and augmented world integrations.

In August, One Times Square launched Concrete Jungle AR, a large-scale, app-based augmented world acquisition that brought an AR safari to Times Square, transforming Times Square’s plazas into a integer playground.

About One Times Square

One Times Square is simply a globally recognized landmark located successful the bosom of Times Square, broadcasting the astir monumental moments wrong our world’s history, and has served arsenic the location of the iconic New Year’s Eve Ball Drop Celebration since 1907. With an yearly pedestrian number of 130 cardinal successful a emblematic year, and further viewership from film, TV, and societal media, the 26-story spot is 1 of the astir disposable and recognizable locations successful the world, offering brands a planetary signifier to prosecute with their audience.

In April of 2022, Jamestown, proprietor of One Times Square launched a $500 cardinal redevelopment of the spot which volition unfastened the gathering to the nationalist for the archetypal clip successful decades done the instauration of a modern-day visitant center, caller viewing platform and an integrated AR-VR marque acquisition upon completion successful summertime of 2024.

Designed by Cyrus L. W. Eidlitz and primitively built successful 1904 to service arsenic the office of The New York Times, One Time Square is 1 of lone 2 stand-alone buildings successful the vicinity offering clear, unobstructed sightlines from each points wrong the Times Square "bowtie," an country which encompasses Broadway and Seventh Avenues from 43rd Street to 47th Street.

About Jamestown

Jamestown is simply a global, design-focused existent property concern and absorption steadfast with a 39-year way grounds and ngo to make places that inspire. Since its founding successful 1983, Jamestown has executed transactions totaling astir $40 billion. As of September 30, 2022, Jamestown has assets nether absorption of $13.2 cardinal and a portfolio spanning cardinal markets passim the U.S., Latin America, and Europe. Jamestown employs much than 400 radical worldwide with office successful Atlanta and Cologne, and offices successful Amsterdam, Bogotá, Boston, London, Los Angeles, Madrid, Milan, New York, San Francisco, and Washington, D.C. Current and erstwhile projects see One Times Square and Chelsea Market successful New York, Industry City successful Brooklyn, Ponce City Market successful Atlanta, Ghirardelli Square successful San Francisco, the Innovation and Design Buildings successful Boston and Lisbon, and Groot Handelsgebouw successful Rotterdam. For much information, sojourn www.jamestownlp.com.

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