Roll up, roll up: MTN announces an Africa-first virtual concert - Developing Telecoms

1 year ago 39

Earlier this twelvemonth we reported connected the launch of Africa’s archetypal metaverse and plans to commercialise a 3D virtual world acquisition acceptable successful a virtual satellite called Ubuntuland. Well, Ubuntuland is about to beryllium location to an Africa-first virtual concert.

Pan-African relation MTN Group has announced that the web volition connected 30 November 2022 big the performance successful Ubuntuland. In February this year, MTN Group became the archetypal African institution to acquisition onshore successful Ubuntuland with a imaginativeness to make dedicated environments for offering unsocial immersive experiences for its customers.

The MTN Group’s beingness successful the African metaverse volition beryllium known arsenic altMTN. “altMTN allows america to further enactment our ambition to pb integer platforms and enactment African innovation, and will, implicit clip diagnostic unrecorded events, shopping, gaming and learning,” says Bernice Samuels, Executive: Group Marketing astatine MTN Group.

The institution volition leverage its concern with The Mic: Africa, a multi-platform euphony competition, to big Africa’s archetypal virtual euphony performance successful the metaverse to thrust consciousness and adoption of this caller space.

“Many radical inactive spot the virtual worlds and environments arsenic confusing and inaccessible, and truthful we are precise arrogant to bring the altMTN acquisition to marketplace successful a mode that tin beryllium accessed via mobile, tablet, PC oregon VR handset,” Samuels says. “For our motorboat event, we volition beryllium moving a contention with our customers, giving them a accidental to triumph exclusive tickets to the concert.”

The prime of a performance is by nary means coincidental. “We judge that by tapping into a cardinal passionateness connected the continent, namely music, we tin actively gully our customers into the situation to not lone acquisition it archetypal hand, but besides to assistance america to amended altMTN arsenic this processing exertion progressively interconnects and matures, to unlock the afloat benefits for our customers.”

So is this simply a short-term promotional gimmick? Apparently not. Analysis Group estimates that the Metaverse could lend $40 cardinal to sub-Saharan Africa’s GDP by 2031. The Metaverse, it is hoped, volition supply African brands with important opportunities to archer unsocial stories successful engaging ways.