S.C. station promotes late news with dramatic promo - NewscastStudio

Columbia, South Carolina presumption WIS is promoting its evening newscasts with a dramatic, hard-hitting spot.

The promo features a lower-register voiceover creator who uses a bold intonation portion euphony worthy of a thriller movie plays successful the background.

As the announcer extols the assorted virtues of the station, a blend of behind-the-scenes footage and 3 manner scenes are tightly edited unneurotic to coordinate with the music’s pace.

Clips showcase reporters delivering unrecorded reports, anchors and forecasters successful the studio, staffers getting cogwheel into spot and dark, dramatically-lit shots of the power room. Many of the clips diagnostic purposefully unsteady camera moves, giving the full spot a subtle consciousness of enactment without feeling rushed.

The promo besides breaks retired the station’s WIS10 Investigates and First Alert Weather franchises, each with their ain segments, portion besides mentioning that the presumption has been “Your #1 Source” for quality for 70 years.

The promo ends with the presumption quality logo connected a surface that besides lists the 10 and 10:30 p.m. newscasts connected Columbia’s CW (Channel 10.2) and WIS’s superior signal, an NBC affiliated station, astatine 11 p.m. on with its “Live, Local, Now” tagline.