Samsung dominates Apple during India's smartphone festive season - iMore

Apple couldn't unseat Samsung successful India during the latest smartphone festive season.

In a caller study from analytics steadfast Strategy Analytics, India's smartphone income gross grew seventeen percent annually successful the archetypal 8 days of festive play sales. The study took a look astatine income betwixt September 23rd to 30th and recovered that Samsung, Xiaomi, and Realme took the apical 3 positions during the lawsuit which sold an estimated 12.8 cardinal units worthy of smartphones.

Linda Sui, Senior Director astatine Strategy Analytics, said that Samsung apt took the apical spot owed to dense discounts connected its devices. According to the report, immoderate of its phones were discounted arsenic overmuch arsenic sixty percent.

“Samsung, Xiaomi and Realme are the apical 3 benefiters from this festive play sale. These 3 brands combined accounted for 62% of the wide income successful measurement terms. Samsung led the illustration successful the archetypal week of festive play income this year, with 26% marketplace share. We estimation Samsung sold retired 3.3 cardinal units of smartphones this year. It has successfully surpassed Chinese vendors driven by the charismatic terms discounts crossed each terms tiers, arsenic good arsenic the enhanced transmission presence. This time, Samsung devices were discounted to the max of astir 60% from their existent retail price. The premium models similar S22 Ultra, S21 FE, S22 Plus, Z Flip 3 were handsomely discounted and were sold rather good during the festive season. In mid-range, Samsung Galaxy F13 and M13 were heavy discounted and sold well.”

Wait...where's Apple successful this chart?

Wait. Where was the iPhone successful each of this?

Abhilash Kumar, Senior Analyst astatine Strategy Analytics, noted that, portion Apple didn't negociate  to ace the apical 3 during the income season, it "sold well." According to Kumar, the iPhone 13 drove astir of the income during that clip owed to immoderate charismatic discounts.

“Apple couldn’t marque to the apical 3 successful presumption of units but sold well. Apple devices were discounted up to 33% astatine large e-retailers. The 2nd gen devices similar iPhone 13 was handsomely discounted and good received. We judge iPhone 13 was the best-selling exemplary for 2 reasons. Firstly, it’s the latest 1 of each the models disposable for merchantability with charismatic discount. Secondly, isolated from outer connectivity and clang detection iPhone 14’s look and consciousness are rather akin to that of iPhone 13 and the processor is besides the aforesaid successful some the devices. Hence, radical already person the enactment for a cheaper iPhone 13. We judge aft the discount connected iPhone 13, its request volition turn much successful the pursuing festive sales.”

While Apple continues to enactment connected iPhone income successful India, it is besides perchance moving much of its accumulation to the country. A caller study said that the institution may soon nutrient 25% of iPhones successful India.