Samsung has a new message for iPhone users: What is wrong with you? - ZDNet

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We each person astatine slightest 1 of those friends.

They're likable. They're interesting. They're decidedly not stupid.

Somehow, though, they support making decisions that pb to disasters.

Worse, you tin spot those disasters coming. You effort to pass them. You get bushed of informing them. But they conscionable don't perceive and glide headlong into a coagulated ceramic wall.

That's however Samsung feels astir iPhone users. And, well, Apple buyers successful general. 

How bash I cognize this? Because Samsung has conscionable emitted an ad that afloat expresses specified thoughts and positively screams: "What is incorrect with you, Apple fanperson?"

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Perhaps that should person been "negatively screams."

Here, you see, we person a antheral who's climbed onto the partition of Apple's garden. You're acquainted with that garden. It's the walled one, the 1 wherever Apple tells you each you request is Apple, much Apple, and immoderate caller happening Apple comes on with next.

Many radical don't adjacent deliberation astir what's connected the different broadside of the wall. They've heard astir Android, but those Android people, well, adjacent their texts are greenish alternatively of blue.

Why would you privation to bash that yourself?

This intrepid Apple customer, though, is funny capable to adjacent into Samsung's plot -- which, of course, goes connected everlastingly into infinity.

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"Hey, what are you doing up there?" wonders an Apple employee. "You can't beryllium connected the fence."

Apple has rules, you understand. Lots of rules.

"But connected the Samsung broadside they person folding phones and epic cameras," says our putative escapee.

The Apple worker is concerned. "You don't privation to leave," helium said. "We're waiting for each that to travel implicit here."

Oddly, I've heard that Apple has rather bully cameras these days, but what bash I know? I inactive person an iPhone 12.

But why, wonders our escapee, should helium wait?

"Because that's what we do," explains the Apple employee. "We wait."

It's a contentious one, this. Yes, Apple does, indeed, often hold and past attempts to amended connected idiosyncratic else's mentation for rather a fewer things.

Then again, the institution does occasionally get up rather quickly, truthful overmuch truthful that its merchandise names go generic. Tablets are iPads. Watches are Apple Watches. AirPods are, oh, inactive truthful ugly.

But Samsung wants you to equine that partition and instrumentality the leap toward its folding phones. The institution insists it makes them specifically to beryllium up and different.

Then again, erstwhile it advertises its Z Flip 4, it says 1 of the main reasons for utilizing it is to instrumentality selfies much easily.

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Still, these Apple radical conscionable won't change, volition they?

It's maddening for Samsung. The Apple radical conscionable support connected buying the adjacent Apple thing, signing up for Apple Care, going to the Apple store erstwhile they person a occupation and mostly believing that Apple offers them a comparatively casual -- and occasionally aesthetic -- mode of navigating their earthly needs.

Yes, the Android satellite has its positives. But if you commencement to see Samsung phones, past you should besides see Google's Pixel. That makes things truthful troublingly complicated.

Apple is pretty. Apple is beauteous soothing. Apple lets you plug and play. And hey, the institution adjacent acts arsenic if it believes successful privacy.

There's tons of privateness successful that walled garden, radical judge -- whether rightly oregon wrongly.

Privacy is simply a caller thing, right?