Samsung partners with Google & Qualcomm for mixed reality - AppleInsider

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Samsung Gear VR whitethorn person been abandoned, but Samsung isn't retired of the mixed world crippled yet arsenic it has entered a concern with Qualcomm and Google for aboriginal products.

Augmented reality, virtual reality, and mixed world each autumn nether a azygous broad word — extended world oregon XR. And Samsung has announced a caller concern with Qualcomm and Google to spot a involvement successful the aboriginal of XR.

Samsung caput of mobile experience, TM Roh sat down with Washington Post to item Samsung's spot successful the aboriginal of extended reality. The institution hopes to make caller reasons to usage wearable headsets that are driven by XR software.

Qualcomm would supply the chipset and Google would supply the software. Roh referenced a antecedently unannounced mentation of Android that was being developed for wearable displays.

"We judge that the ecosystem has to beryllium somewhat acceptable for the merchandise to beryllium launched and for the merchandise to beryllium palmy arsenic well," Roh said. "And arsenic you know, determination person been galore attempts by different companies truthful far, but not arsenic palmy arsenic had been hoped due to the fact that possibly the ecosystem was not arsenic acceptable arsenic it should person been."

Anyone paying attention would cognize that the extended world marketplace is thing caller for Samsung. The institution attempted to breach the marketplace with the Gear VR headset successful 2015, which required users to insert their smartphones.

After respective iterations and adjacent giving them distant to customers with astir immoderate Samsung purchase, the Gear VR failed to summation traction. Meta's announcement to perpetrate to a VR aboriginal with the metaverse analyzable things, driving Samsung to exit the market.

Google has tried and failed to present an augmented world instrumentality earlier arsenic well, called Google Glass. The eyesore wearable spooked the nationalist arsenic it pointed a elephantine camera astatine different people's faces — earning Glass users the affectionate nickname "Glass-hole."

Despite these erstwhile attempts and setbacks, Samsung seems to judge that present is the clip to participate a concern to thrust XR forward. Competition successful the abstraction has struggled to summation traction, and massive layoffs successful the tech assemblage highly targeted XR divisions.

For example, Meta didn't rather execute its goal of taking implicit the aboriginal of computing by strapping a headset connected millions of users truthful they could unrecorded successful Horizon Worlds. Microsoft has besides stumbled successful the abstraction arsenic it yet killed off the improvement of the HoloLens platform.

It besides wouldn't wounded Samsung to find caller gross opportunities. It's astir caller 4th turned retired the worst profit successful 8 years.

Apple has been agelong rumored to beryllium entering the XR game. The institution has already had years of enactment enactment into an XR ecosystem with LiDAR-equipped iPhones and iPads. It is expected to uncover an Apple VR headset and yet Apple Glass.

Samsung, Qualcomm, and Google are apt competitors for Apple's determination into the space. Meta and Microsoft won't beryllium near retired either, arsenic Samsung hopes to connection work partnerships to the companies.