Seattle startup Joylux, which sell devices for menopausal women, raises more cash - GeekWire

Joylux CEO Colette Courtion. (Joylux Photo)

Joylux, a Seattle-based startup that markets products to enactment the wellness of menopausal women, raised $5.5 million. The caller currency is portion of a larger Series A round, bringing its full to $13 million.

The company’s vFit and vSculpt app-enabled devices are designed to amended vaginal wellness utilizing red-light LEDs and gentle heat. The purpose is to rebuild collagen and elastin and summation humor successful the vaginal insubstantial to counteract bladder leakage and dryness, which tin impact women successful menopause, and amended intersexual function.

Joylux devices and accessory products are carried by much than 1,000 retail and wellness partners, including Saks.com, Goop, and Neiman Marcus. The institution besides sells gels, creams, cooling pads and airy therapy devices for the vagina, skin, breasts, hairsbreadth and nails.

“Women privation alternate attraction options to hormone replacement therapy, and we present person a level of products that code a myriad of menopause wellness issues with non-hormonal solutions,” said CEO and laminitis Colette Courtion successful a statement past week announcing the funding. Courtian, an entrepreneur and erstwhile Starbucks manager with a inheritance successful aesculapian aesthetics, founded Joylux successful 2016.

The 13-person institution volition usage the caller funds to grow the maturation of the vFit and vSculpt devices and associated products. Joylux plans to grow its merchandise offerings successful Latin America and Europe done a concern with Essity, a user wellness and hygiene company.

“We judge the class of menopause tin beryllium a multi-billion-dollar opportunity,” said Essity planetary manager of menopause Christine Arbelaez successful the statement.

Another Seattle startup focused connected women’s healthcare, Gennev, was acquired for an undisclosed sum by Unified Women’s Healthcare successful October. Gennev, which launched arsenic Genneve successful 2016, provides telehealth services and products for women going done perimenopause and menopause.

Joylux’s caller funds were raised from J-Ventures, J-Impact Kathy Fields, co-founder of skincare merchandise institution Rodan + Fields. Total backing to day is much than $20 million.