See This Year's Macy's Day Parade In The Metaverse 11/23/2022 - MediaPost Communications

• by Colin Kirkland , 10 minutes ago

For the 2nd twelvemonth successful a row, Macy's beloved Thanksgiving Day Parade volition beryllium accessible successful the metaverse, implicit with virtual galleries from 5 NFT projects.

Fans volition person the accidental to ballot for their favourite creators, helping one of their virtual designs go a existent high-flying balloon successful adjacent year's parade.

“We are excited to bring this spectacle erstwhile again to the web3 virtual scenery with a fun experience that empowers our fans, collectors and our highly engaged Discord community,” says Will Coss, enforcement shaper of Macy's Thanksgiving Day Parade.

The metaverse experience will beryllium powered by the OnCyber metaverse disposable to fans and collectors opening connected Thursday, November 24, astatine 9am EST.

The virtual Parade tin beryllium accessed astatine macys.com/NFT and is afloat accessible connected desktop and mobile without the request for a crypto wallet oregon VR headset.

The metaverse Parade will feature the formation of iconic Macy's Parade balloons from the nine-decade tally of the vacation march.

These balloon creations were archetypal featured arsenic collectible NFTs made disposable past twelvemonth in celebration of the Macy’s Parade’s 95th Anniversary.

Within the virtual Parade experience, fans tin research 5 galleries featuring NFT collections from web3 creators Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends. Until Sunday, December 4 astatine 11:59pm EST, fans volition person the accidental to ballot for their favourite task with the victor acceptable to go an in-real-life (IRL) balloon successful the 97th Macy's Thanksgiving Day Parade successful 2023.

The archetypal 100,000 fans who ballot volition person a escaped Macy's integer collectible. No acquisition oregon assertion to an NFT collectible is indispensable to vote. Official voting rules volition beryllium released connected Thanksgiving Day.

Collectors volition besides person the accidental to mint a virtual assemblage walk to person an OnCyber NFT gallery space, which volition beryllium airdropped connected December 5. Minting a virtual assemblage walk volition outgo $50, with 100 percent of the acquisition terms benefitting Big Brothers Big Sisters of America (BBBSA).

By employing NFT exertion successful this way, Macy's says it is trying to assistance make a brighter aboriginal for young radical by fueling mentoring experiences for the agelong term.

During the voting period, further votes volition beryllium fixed to NFT collectors who take to mint and to holders of Macy's 2021 Parade NFTs, with voting powerfulness based connected the NFT rarity of those collectibles. Holders of NFTs from Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends volition besides person further voting power

The Macy's Parade Metaverse/NFT inaugural was produced by Macy's successful concern with marketing and ad-agencies Media.Monks and Transparent House.