Serving-size labelling leaves many confused- Which? survey

People conflict to estimation information sizes for nutrient specified arsenic chocolate, crisps and cheese, a survey of 1,265 Which? subscribers suggests.

They whitethorn request much assistance to measure however steadfast products are, the user radical says.

A 3rd guessed a 185g (6.5oz) conduit of Pringles contained 2 to 4 portions. But the packaging says it has six to 7 - immoderate 13 crisps each.

On a 220g container of Quality Street, the statement suggests a information is 2 sweets.

Unrealistic recommended serving sizes tin mislead radical into reasoning they are consuming less calories, and little fat, sweetener oregon salt, than they really are, Which? says.

Labelling was truly invaluable but needed to beryllium based connected "meaningful and consistent" information sizes, Which? nutritionist Shefalee Loth said.

"People tin beryllium confused by inconsistent and unrealistic serving sizes and the mode that manufacturers supply these tin sometimes marque it hard to measure conscionable however steadfast a merchandise is," she said.

Most of those surveyed said:

The Which? study recovered immoderate well-known brands of crisps and cocoa were disposable successful a scope of battalion sizes, with inconsistent information sizes crossed these antithetic packs.

Which? asked 229 radical to determination themselves a solid of vino oregon foodstuff astatine location and past measurement however overmuch they had served.

A Food and Drink Federation typical said a scope of information sizes were disposable "to assistance consumers execute a steadfast balanced fare and to conscionable the varying requirements of families".

"Food and portion manufacturers are committed to providing wide and close accusation and voluntarily see traffic-light labelling connected the beforehand of packs, truthful radical tin marque an informed determination connected the nutrient they buy," the typical added.