Silver Spoon Rewrites XR Playbook for Nick Simulcast of CBS Christmas Day Game - Animation World Network

Silver Spoon delivered a bid of technological firsts erstwhile it created an immersive viewing acquisition for the kid-friendly simulcast of CBS Sports’ Christmas Day 2022 crippled connected the Nickelodeon network. The New York-based real-time animation and virtual accumulation workplace augmented the enactment connected the tract with mixed-reality effects and holiday-themed characters, including Santa Claus, a unit of mischievous snowballs, a elephantine Yeti who perpetually wreaked havoc during the game, and, of course, the celebrated Nickelodeon slime.

The Christmas Day 2022 crippled was the network’s 3rd and largest simulcast designed to bring generations of shot fans together. This astir caller kid-friendly acquisition combined artificial quality (AI), unrecorded AR graphics and mixed world ne'er earlier utilized successful a unrecorded broadcast.

The simulcast’s viewership resulted successful double-digit increases for each cardinal assemblage demographics implicit past year’s game. With adults 18 to 49, the crippled was the highest-rated Christmas Day telecast connected Nickelodeon since 2011.

The wide originative taxable was, “Santa's enactment is done, present he’s going to the shot crippled to footwear backmost and relax.” Silver Spoon’s extremity was to physique a cohesive communicative passim the game, with each infinitesimal telling a compelling story, versus each plus simply being shown arsenic a one-off graphic triggered astatine assorted parts of the game.   Silver Spoon’s virtual accumulation level for the crippled utilized Unreal Engine and Pixotope for seamless real-time rendering and compositing. 

The Christmas Day game’s simulcast was notable for an array of graphics and mixed-reality milestones:

• The first-ever game-controlled characters successful a unrecorded broadcast including Santa, the Yeti, and the iconic Nickelodeon blimp. This caller usage of this exertion allowed an AR relation to usage a modular crippled controller to power characters’ movements, unrecorded successful the broadcast, for an unprecedented level of flexibility and creativity.
• A first-of-its benignant unrecorded interrogation with an animated quality and the archetypal usage of real-time question seizure for an animated quality connected unrecorded TV. Nickelodeon’s fashionable Patrick Star interacted with commentators live, powered by real-time facial seizure technology.
• One of the archetypal applications of Unreal Engine 5.0 – wide utilized to thrust gaming and XR experiences – for broadcast-level, unrecorded AR.

“This broadcast intelligibly demonstrated producers are not constricted to a floating graphic connected the screen,” said Dan Pack, Managing Director astatine Silver Spoon. “You tin bash thing anyplace to adhd respective layers of amusement to an existing broadcast. There are truthful galore ways to usage AR to complement and heighten what's happening successful the game, and with the grade of graphics power we tin springiness operators, the spectator has nary thought what's coming next.”

Laura Herzing, Executive Producer astatine Silver Spoon stated, “The amusement directors and the originative squad from Nickelodeon were each progressive with america from the beginning. All the originative was developed successful a mode that the directors knew what was being included and were capable to springiness input connected however it would acceptable into a broadcast. This end-to-end collaborative process helped america execute our goals of creating communicative storytelling, adding unexpected delights for the viewer, and pushing technological boundaries similar ne'er before.”

“It’s genuinely astonishing to spot the unthinkable results that Silver Spoon consistently achieves for their clients with the full Pixotope platform,” said Pixotope CEO Marcus Brodersen. “Their enactment with CBS Sports connected Nickelodeon simulcast is conscionable the latest successful a agelong enactment of originative successes. We’re precise arrogant to beryllium 1 of their exertion partners; they exemplify the benignant of boundary-pushing immersive storytelling that is astatine the halfway of each our products.” 

Silver Spoon’s Pack concluded, “This incredibly palmy collaborative effort resulted successful the seamless integration of unrecorded graphics and effects, demonstrating the limitless imaginable for utilizing mixed world accumulation to make contented that stands isolated from the crowd, exceeds viewers’ expectations and adds amusement worth without detracting from the crippled experience.”

Source: Silver Spoon