Snap CEO Rains On The Metaverse Parade - The Drum

At a tech league hosted by The Wall Street Journal connected Tuesday, Spiegel made it wide that helium has nary involvement successful spending clip successful virtual reality, the cornerstone exertion of Mark Zuckerberg’s imaginativeness of the metaverse.

“The past happening I privation to bash erstwhile I get location from enactment during a agelong time is unrecorded wrong of a computer,” Spiegel said, referring to the metaverse.

While Zuckerberg’s Meta has been investing chiefly successful virtual world (VR), Spiegel’s Snap (parent institution of Snapchat) has been leaning into augmented world (AR), a exertion which superimposes virtual elements onto the carnal world. Snap released Spectacles, the company’s archetypal AR glasses, past year.

Spiegel said connected Tuesday that AR is “more immersive.” He besides called the metaverse “pretty ambiguous and hypothetical” successful a caller interrogation with The Guardian.

Apple main enforcement Tim Cook seems to stock akin views towards the metaverse. Earlier this month, helium told the Dutch work Bright that he’s “not definite the mean idiosyncratic tin archer you what the metaverse is,” and besides that portion VR is undoubtedly an immersive experience, helium doesn’t “think you privation to unrecorded your full beingness that way.”

For more, motion up for The Drum’s Inside the Metaverse play newsletter here.

More from Digital Transformation

View all