Snapchat Is Adding Paid Power-Ups To AR Lenses - VRScout

Additional monetization options are connected the mode for Snapchat’s augmented world Lenses.

Today marked the commencement of Lens Fest 2022, Snap’s yearly developer league centered astir its planetary assemblage of augmented world (AR) creators. The institution kicked things disconnected with a bang earlier this greeting with the uncover of a caller diagnostic that allows prime developers to merchantability premium upgrades to their AR Lenses.

According to Snap, users tin acquisition further content—such arsenic integer goods, effects, and tools—using Snap Tokens, Snapchat’s authoritative in-app currency. The institution is presently investigating the diagnostic with a closed radical of creators and developers arsenic portion of an archetypal aviator program.

“AR is halfway to the Snapchat acquisition today, and implicit time, we spot adjacent greater opportunities for hardware to bring it to a caller dimension,” said the institution successful an official update. “Our ambition is that AR tin beryllium adjacent much earthy done glasses that fto you usage your hands to interact with AR astir you.”

“The precocious hardware and software, organisation channels, and ways we enactment maturation done the Snap AR level each enactment unneurotic to substance the creativity and businesses of our planetary AR community,” added the company.

Participating Lenses volition statesman rolling retired implicit the adjacent fewer weeks passim prime locations successful Australia and New Zealand, according to Engadget. You’ll find them successful the Lens Carousel and Lens Explorer connected your Snapchat app, disposable for escaped connected iOS and Android devices.

Over the past 2 years, Snap has invested heavy successful its catalog of AR Lenses arsenic good arsenic its enactment of Spectacles AR glasses. According to the company, AR studio Paper Triangles generated astir $4 cardinal processing Lenses for a fig of large brands successful 2021.

This past September, the institution announced that it was shifting its semipermanent absorption toward assemblage growth, gross growth, and AR exertion aft reducing the size of its squad by 20%. For much accusation connected Snap’s restructuring sojourn here.

Image Credit: Snap Inc.