St. Elizabeth Healthcare has announced a Name, Image, and Likeness (NIL) concern with Kentucky women’s hoops prima Maddie Scherr successful enactment of the St. Elizabeth Sports Medicine Services and ACL Injury Prevention Program.
“We’re committed to student-athletes connected and disconnected the tract and court. This concern reflects that commitment,” says Matt Hollenkamp, vice president of selling and nationalist relations astatine St. Elizabeth Healthcare. “Maddie is simply a hometown jock and idiosyncratic we’ve loved pursuing passim her precocious schoolhouse vocation astatine Ryle and her assemblage career.”
Maddie Scherr
This concern is an hold of St. Elizabeth Healthcare’s existent efforts to enactment student-athletes.
In 2021, the system’s Athletic Training Outreach Department provided diversion grooming services to enactment 29 precocious schools, 10 mediate schools, Northern Kentucky University, and Thomas More University.
“I’m truthful excited to instrumentality location and play for Kentucky,” says Scherr. “It means a batch to spouse with St. Elizabeth due to the fact that they bash truthful overmuch enactment to enactment student-athletes successful precocious schoolhouse and beyond. I’m arrogant to beryllium portion of that effort successful making definite young athletes enactment healthy.”
The NIL concern with Scherr is inherently local, according to Hollenkamp. “The relationships we signifier with student-athletes done our sports medicine programme are special, which is wherefore we’re starting this caller programme utilizing NIL to showcase apical athletes from our spouse precocious schools and universities who are present astatine the collegiate level,” helium says.
Scherr, who is returning to her location authorities of Kentucky aft spending 2 seasons with the University of Oregon, played precocious schoolhouse hoops astatine Ryle High School successful Union. Scherr was a McDonald’s All-American, Kentucky Miss Basketball, and Kentucky Gatorade Player of the Year successful 2020. As a inferior successful 2019, Scherr led the Ryle Raiders to a authorities championship.
Keeping student-athletes steadfast is captious to the ngo of St. Elizabeth sports medicine services. The strategy brings a web of much than 50 diversion trainers who enactment with spouse physicians and rehabilitation specialists to get each student-athlete backmost successful the crippled arsenic safely and arsenic soon arsenic possible.
“We cognize it’s important to assistance support our athletes competing connected the tract and tribunal done wounded prevention,” says Hollenkamp. “Student-athletes similar Maddie are relation models who assistance present and reenforce this connection of wounded prevention. They cognize what it takes and however St. Elizabeth has impacted their life, their sports training, and staying healthy.”
In particular, the ACL Injury Prevention Program, geared toward precocious schoolhouse and assemblage athletes, uses stretches, plyometrics, agility drills and acquisition for athletes to vie safely and trim the hazard of an ACL injury.
Scherr is the inaugural spouse jock with St. Elizabeth and Hollenkamp anticipates bringing much athletes into the fold.
“We’re looking guardant to continuing to turn this programme and enactment adjacent much student-athletes successful 2023 and beyond.”
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