Strategy Analytics cautious on Q4 smartphone demand - Mobile World Live

Strategy Analytics warned a downturn successful smartphone shipments was improbable to abate successful the last 4th of the year, aft different play of declines successful Q3 caused by the rocky geopolitical and economical landscape.

The probe institution placed Q3 shipments astatine 297.2 million, down 9.2 per cent year-on-year, marking the 5th consecutive 4th of yearly decline.

In summation to governmental and economical factors, Strategy Analytics noted vigor shortages, rising prices “exchange complaint volatility” and Covid-19 (coronavirus) disruption arsenic factors successful the decline, tipping these to proceed hampering shipments successful the existent period.

Senior manager Linda Sui highlighted Apple arsenic somewhat bucking the trend, with shipments maturation of 6.4 per cent to an estimated 48.5 cardinal units making it the vendor’s champion Q3 since 2010.

The probe institution estimated Samsung maintained apical spot contempt a 7.1 per cent driblet successful shipments to 64.4 million, with manager Woody Oh citing the South Korean vendor’s scope of low-cost models on with its latest foldable devices arsenic drivers.

Xiaomi ranked 3rd connected an estimated 40.5 cardinal units, an 8 per cent diminution but capable to spot it outperform its rival Chinese vendors

Oppo held 4th spot, with shipments falling 20.1 per cent to 29.4 million, portion Vivo’s fig was down 20.5 per cent to 26.7 million.

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