Strava hikes monthly subscription cost by more than 25 per cent - BikeRadar

1 year ago 57

Price rises from £6.99 to £8.99 for monthly subscribers

Published: January 6, 2023 astatine 4:53 p.m.

Strava has accrued the terms of its subscription work from £6.99 to £8.99 for monthly subscribers, with the yearly subscription expanding from £47.99 to £54.99.

Strava’s subscription work brings entree to precocious features that aren’t disposable to escaped users, specified arsenic way planning, a grooming dashboard and, since May 2020, conception competition.

The updated pricing structure, which represents an summation of much than 25 per cent from the existing rate, is besides successful spot for caller subscribers, portion those already connected a monthly program volition spot the terms emergence successful their adjacent bill, BikeRadar understands.

Strava’s yearly outgo option, which has risen from £47.99 to £54.99, reduces the effectual monthly outgo to little than £5.

Users tin inactive entree Strava for free, enabling them to way and stock activities done the fashionable cycling app.

Rides tin beryllium recorded via a mobile phone, compatible smartwatch oregon bike computer, with the escaped mentation lone offering Strava’s live-tracking beacon work connected mobile phones.

It is unclear if the summation relates lone to users successful the UK oregon if this is simply a planetary change.

Strava is acold from unsocial successful pushing its prices up. Prices person soared crossed the cycling industry, with inflation, Covid-19 and, successful the UK, Brexit each contributing factors.

Strava’s summation besides follows rises from different subscription services, specified arsenic Netflix and Amazon Prime.

Streaming elephantine Netflix cited ostentation arsenic the crushed down its caller increase, portion Amazon’s subscription roseate from £7.99 to £8.99 a period successful September.

Some Strava users person reacted negatively connected Twitter (including a fig who look to person been paying £5.99 a period previously), threatening to cancel subscriptions.

We person contacted Strava for remark and volition update this nonfiction erstwhile we person a response.

Anyone other wage for @Strava?

Received an email contiguous saying it’s going up by 50% (yes, 50%!!) to 8.99 a month.

Not definite it’s worthy it to beryllium honest, that’s a just chunk of wealth and a steep summation successful 1 go! @UKRunChat what are others doing, paying oregon going to free?

— Coxy (@coxy1976) January 4, 2023

Authors

Nick Clark is simply a integer writer for BikeRadar, focusing connected each things upland bikes. Having raced XC for astir of his youth, helium has a heavy knowing of the athletics and loves bounding astir the UK to spectate astatine events. A upland biker astatine heart, Nick helped make a assemblage of way builders successful his section wood successful North Wales. Nick besides loves roadworthy cycling, wherever helium has completed the beatified trinity of spectating astatine each 3 expansive tours successful their big countries. Described arsenic having a bully motor successful his racing days, it’s present communal to spot Nick wheel-sucking connected nine rides and sprinting for municipality signs. He besides enjoys motorcycle touring and has completed galore travels connected the westbound seashore of Europe, astir precocious riding from Lisbon to Roscoff. Nick has built galore of his bikes from the framework up and has a keen oculus for method detail. He is presently riding a YT Capra connected the trails and a Focus Izalco Max for the road.

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