Take note: Jazz may have lost hashtag to Apple

SALT LAKE CITY -- Take note: The Utah Jazz evidently request a caller hashtag.

The team's long-used hashtag -- #TakeNote -- was used by Apple CEO Tim Cook successful a tweet connected Tuesday, accompanied by an Apple logo emoji. It raises questions astir however the operation volition beryllium utilized successful the team's selling plans going forward.

"That was weird. I saw that erstwhile you each did," Jazz proprietor Ryan Smith said Tuesday astatine a Salt Lake City quality league unrelated to hashtag matters. "Got to look into it."

Cook and Smith are friends; Cook has adjacent sat courtside with Smith for astatine slightest 1 Jazz game.

Apple Inc. unveiled the latest innovations with its iPad and Apple TV products connected Tuesday, and Cook's aboriginal greeting tweet with the hashtag and a abbreviated video that besides made usage of the "Take Note" operation was fundamentally the kickoff to his company's announcements.

The Jazz person "#TakeNote" connected aggregate displays successful their arena, positive they person utilized it connected merchandise. The squad started utilizing the hashtag successful 2016, got distant from it concisely and began utilizing it again successful 2019.

And conscionable past week, the Jazz announced a concern with Utah-based institution Chatbooks -- including a promotion wherever Chatbooks would "display a collage of fans' societal media photos" connected the video boards hanging implicit halfway court.

The program was to archer fans to station photos connected societal media with the #TakeNote hashtag to person them considered for those collages.