By Annabel Rackham
BBC News
Taylor Swift amazed fans connected Thursday by announcing a euphony video was being released for her opus Lavender Haze.
It is taken from her 10th workplace medium Midnights, which came retired successful October past year.
The opus is the 2nd authoritative azygous from the album, but the 3rd to beryllium made into a euphony video.
Like galore Swift videos, it contains respective Easter Eggs - hidden messages for fans to decipher astir what the singer's adjacent determination could be.
The video has already been dissected by societal media detectives (or Swifties) who deliberation they've cracked which medium the popular creator could beryllium releasing next.
The 33-year-old has committed to re-recording her archetypal six albums, aft the rights to her archetypal masters were sold to an concern fund for a reported $300m (£242m).
The singer's archetypal grounds deal, with Nashville's Big Machine Recordings, did not springiness her afloat power of her music, which meant the maestro recordings could beryllium sold erstwhile her woody with them expired.
As a result, Swift re-recorded her 2nd medium Fearless successful 2021 and 4th medium Red successful 2022.
Fans judge the adjacent medium to beryllium re-recorded volition beryllium her third, Speak Now, which was archetypal released successful 2010.
'All-encompassing emotion glow'
The meaning down the rubric Lavender Haze was explained by the vocalist earlier the merchandise of Midnights past year, wherever she explained it came from watching the Emmy award-winning TV amusement Mad Men.
"I looked up [the phrase] due to the fact that I thought it sounded cool. And it turns retired that it's a communal operation utilized successful the '50s wherever they would picture being successful love," she said successful an Instagram video.
"If you're successful the 'lavender haze,' past that meant you were successful that all-encompassing emotion glow," she said. "And I thought that was truly beautiful."
Swift went connected to explicate that she and galore others surviving successful the property of societal media cognize what it's similar being successful emotion portion successful the spotlight.
"Like my narration for six years we've had to dodge weird rumours, tabloid stuff, and we conscionable disregard it. This opus is astir the enactment of ignoring that worldly to support the existent stuff," she added.
Swift describes the video arsenic a "sultry sleepless 70s fever dream" and says communicative boarding the euphony video for Lavender Haze helped her "conceptualise the satellite and temper of Midnights".
So of course, determination are tons of lavender references in the video (which contains explicit language) - Swift is seen swimming successful a purple pool, whilst her location appears successful lilac hazy hues.
Purple mightiness adjacent beryllium a hint pointing towards the re-recording of Speak Now, the archetypal medium screen for which saw Swift wearing a purple dress.
The colour was besides 1 of the themes successful Swift's erstwhile euphony video, Bejewelled, which saw the vocalist successful an elevator pressing a purple-coloured fastener for the 3rd level - a imaginable notation to her 3rd album.
It could beryllium a tenuous link, but there's different imaginable hint successful the signifier of a fish.
On her Speak Now satellite tour, Swift often performed with a guitar that had koi carp food painted connected it and successful some the Bejewelled and Lavender Haze videos, koi food popular up a fewer times too.
There are tons of different Easter Eggs successful the euphony video that aren't related to Speak Now but conscionable Swift successful general, meaning you person to ticker it respective times to get a consciousness of what's going on.
Of course, determination are tons of Midnights themed scenes successful the video - an alarm timepiece strikes midnight (and nary points for guessing what clip the video itself came out).
At different point, the camera pans to a stack of vinyl medium covers. The apical 1 is titled Mastermind, which is the sanction of the 13th and last opus connected Midnights.
The vinyl screen has its ain medium creation - which sees a Sagittarius prima motion (Swift's) aligning with a Pisces 1 (her spouse Joe Alwyn's sign).
The food imagery seen elsewhere successful the video could besides beryllium a imaginable notation to the Pisces sign.
The umber 13 is referenced successful astir each Swift videos successful immoderate mode and is her fortunate fig due to the fact that she was calved connected the 13 December.
In a country successful the video, she is watching the upwind forecast connected TV and Nashville, wherever she lives, appears to beryllium 13 degrees.
As Americans measurement somesthesia successful Fahrenheit alternatively than Celsius, that would beryllium beauteous cold.
If that's not capable of an Easter Egg - the upwind forecast besides says 'Midnight Rain'.
This is not the archetypal clip Swift has been successful the quality this week, arsenic distant from her euphony videos, her upcoming Eras Tour has attracted tons of unwanted attention.
Ticketmaster and Live Nation were successful complaint of selling tickets for the circuit successful the US but near thousands of fans disappointed aft strategy crashes meant they failed to bargain tickets successful November 2022.
The institution apologised connected Wednesday to some fans and Swift herself, saying "we request to bash better".
It comes aft the US Senate committee connected user rights launched an probe into Ticketmaster.
Politicians and fans person argued the institution - which sells 70% of tickets successful the US - has excessively overmuch power implicit the unrecorded euphony market.
Swift is yet to denote circuit dates for the UK and Europe.