Taylor Swift shares seductive "Lavender Haze" video - The A.V. Club

In the “Anti-Hero” euphony video, Taylor Swift poked amusive astatine her fans for looking for Easter eggs everyplace (and astatine herself for leaving them). In the “Bejeweled” video, she crammed each country afloat of them. The caller “Lavender Haze” video falls determination successful the middle, mostly existing down a purple smokescreen successful 1 of her astir seductive visuals yet.

“The Lavender Haze video is retired now. There is tons of lavender. There is tons of haze. There is my unthinkable costar [Laith Ashley] who I perfectly adored moving with,” Swift shared connected societal media astatine the clip of the video’s release. “This was the archetypal video I wrote retired of the 3 that person been released, and this 1 truly helped maine conceptualize the satellite and temper of Midnights, similar a sultry sleepless 70’s fever dream. Hope you similar it.”

The video is characterized by immoderate classical Swiftian heavy-handed ocular metaphor (a literal grey unreality hangs implicit her caput portion she sings however her person doesn’t “really work into my melancholia”). She puffs a unreality of lavender fume successful the signifier of a timepiece striking midnight; she bathes alluringly successful a lavender pool; she enjoys her cosmic emotion bubble portion partygoers gossip and creation astir her.

A definite subset of fans volition constituent out, rather fairly, that lavender has had a longtime association with queerness, though speech from her trans co-star, this video has acold less nods to the LGBTQ+ assemblage than the bonanza that was “You Need To Calm Down.” (Swift antecedently said she lifted the term “lavender haze” from Mad Men.) Other fans are connected the ticker for signs pointing to Speak Now (Taylor’s Version) being Swift’s adjacent release. The koi food gliding done space, for instance, whitethorn constituent to a guitar she played connected the Speak Now tour, and adjacent the colour purple has an relation with her 3rd album.

More than thing else, this video’s Easter eggs notation backmost to the Midnights album itself. There’s an incense instrumentality for “Maroon” and a vinyl grounds emblazoned with “Mastermind” (the constellations connected the screen correspond with Sagittarius and Pisces, seemingly the prima signs of Swift and her longtime fellow Joe Alwyn). The upwind study whitethorn beryllium a subtle notation to “Midnight Rain,” portion the video’s emotion involvement appears arsenic the TV meteorologist recalls the lyric “Karma is the feline connected the surface coming consecutive location to me” from “Karma.”

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It’s the continuation of Swift’s enactment becoming a closed loop wherein everything is simply a notation to itself. Though for an creator whose visuals thin towards romance and whimsy, “sultry” is so a departure from the norm. Perhaps a caller improvement of Taylor Swift is connected the horizon.