Tech giants face a new (virtual) reality - The Times

In the months starring up to Christmas, Apple, Samsung, Google, Microsoft and Amazon, among others, spewed retired dozens of caller phones, tablets, watches, earphones and astute location gadgets for the vacation season. It’s a glittering array of hardware that the companies assertion volition marque you happier, healthier and much productive. But distant from the promises it’s worthy assessing whether determination are broader trends that are shaping the mode we devour technology.

Apple and Samsung proceed to predominate the marketplace with their iPhone and Galaxy ranges. But existent innovation has been bladed connected the ground: if Apple is touting its Dynamic Island (a caller show function) and outer transportation (SOS from anywhere) arsenic cardinal features, past the user should beryllium utilized to washing machine-style iterations rather