Teens are still excited about iPhone & Apple Watch, less so about VR - AppleInsider

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A survey of American teens makes it wide that the adjacent procreation is inactive super-excited astir the iPhone, and much and much of them are strapping an Apple Watch to their wrist.

Analyst steadfast Piper Sandler's biannual survey of teenagers successful America shows that iPhone ownership is holding astatine 87% since its past report. Teen iPhone acquisition intent besides remains astatine 88%.

Apple Watch ownership has gone up by 1% since aboriginal 2022 and is present astatine 31%. The percent of teenagers surveyed who mean to bargain an Apple Watch has risen 2% to 16%.

The Watch figures are a important summation since the precocious 2021 survey's study of 25% Watch ownership, with a 14% volition to buy.

"Both the 87% iPhone ownership and 88% volition to acquisition an iPhone metrics are adjacent grounds highs for our survey." accidental the institution successful its full report "We judge the elevated penetration and volition are important fixed the mature premium smartphone market."

"Additionally, these trends are encouraging arsenic the institution continues to present caller iPhones, which could supply a important merchandise rhythm refresh," continued the report. "We deliberation these affirmative trends tin besides beryllium a catalyst for further services maturation arsenic well, arsenic the instal basal for Apple hardware continues to grow."

Source: Piper Sandler

One statistic that went down since the past report, was the percent of teenagers utilizing VR. That was astatine 17% successful the aboriginal 2022 survey, but has present fallen to 14%.

There was a akin alteration successful the percent of teens either presently utilizing Apple's Private Relay for privateness reasons, oregon funny successful doing truthful wrong the adjacent six months. In the archetypal fractional of 2022, Piper Sandler reported that arsenic being 41%, but has present dipped somewhat to 39%.

Piper Sandler surveyed 14,500 teenagers from crossed 47 states. Their mean property was 15.8, portion their household's mean income was $66,497.