Tesco to cut the value of Clubcard rewards scheme

Tesco has announced it is cutting worth of its Clubcard rewards scheme.

From 14 June, Clubcard points volition beryllium worthy doubly their worth erstwhile customers currency them in, alternatively than 3 times arsenic they are now.

The strategy enables shoppers to cod points for wealth spent astatine Tesco and speech them for vouchers which tin beryllium utilized successful store oregon for edifice meals and time trips.

Tesco said it was not the lone retailer changing its loyalty scheme.

In a connection to customers, the supermarket's main lawsuit serviceman Alessandra Bellini said the determination would "make definite we tin proceed to supply you with a wide scope of breathtaking rewards, whilst keeping our merchandise prices low".

She said the institution was extending the clip play that Clubcard rewards would beryllium valid for to 12 months, alternatively than six successful bid for shoppers to usage points astatine the higher worth earlier the changes travel in.

Tesco archetypal introduced Clubcard successful 1995 and wrong a year, customers were spending 28% much successful its stores. The fashionable strategy enables points to beryllium spent astatine the likes of Pizza Express, Legoland and Alton Towers.

However, Tesco is not the lone retailer to person made its rewards strategy little generous recently.

From May, Boot's Advantage Card holders volition get 25% little for each £1 they walk successful store, earning 3p alternatively than 4p.

In November, Sainsbury's Bank chopped the magnitude of Nectar points customers could gain by 75%, from 2 points for each £1 spent, to 1 constituent for each £2.